Popular Culture in the Age of White Flight: Fear and Fantasy in Suburban Los Angeles

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Popular Culture in the Age of White Flight: Fear and Fantasy in Suburban Los Angeles Eric Avila. Berkeley: University of California Press, 2004.

Professor Avila has approached the study of popular culture as it should be at this time, when seemingly every academic -and many outside the profession -is picking at some aspect of the subject. Avila is interested in how the 150-plus language and culture groups that have in the last few decades settled in the melting pot of Southern California have fought to accomplish the double purpose of maintaining their linguistic and cultural heritages while blending into the dominant American culture in order to become "American" and make a living. The whites "who were dominant before the influx during and after World War II wanted, of course, to maintain hegemony while exploiting the incoming work and economic forces. The stronger force used every tactic to maintain power: withdrawal, elevated elitism, escape, and economic power. …