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   Advertising and Public Relations Law » Read Now

   by Roy L. Moore, Ronald T. Farrar, Erik L. Collins. 504 pgs.

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   Issues in Advertising: The Economics of Persuasion ("Advertising and Legal Theory" begins on p. 15) » Read Now

   by David G. Tuerck. 286 pgs.

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   Deceptive Advertising: Behavioral Study of a Legal Concept » Read Now

   by Jef I. Richards. 244 pgs.

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   ...for my initial interest in advertising law. My debt to Dick, and to...Note, Developments in the Law: Deceptive Advertising, 80 HARV. L. REV. 1005 1967...Potential Impact of...
   
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   Lies, Damn Lies, and Misleading Advertising: The Role of Consumer Surveys in the Wake of Mead Johnson v. Abbott Labs, in William and Mary Law Review » Read Now

   by Thomas W. Edman. 30 pgs.

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   ...presently the predominant federal law for false advertising in the United States. (31...evidentiary requirements of common law false-advertising cases. (34) At common law...
   
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   Advertising and the World Wide Web (Chap. 15 "From Spam to Stern: Advertising Law and the Internet") » Read Now

   by David W. Schumann, Esther Thorson. 317 pgs.

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   The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism (Part II "Advertising Controls") » Read Now

   by Barry Berlin. 130 pgs.

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   A historical and descriptive study of the United States/Canadian mass communications "border war," this volume centers on millions of dollars spent annually by companies to advertise on U.S. border stations. Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970...

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   A historical and descriptive study of the United States/Canadian mass communications "border war," this volume centers on millions of dollars spent annually by companies to advertise on U.S. border stations. Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 to 1976) and U.S. response (1976 to 1988). He focuses on Canada's vision of the U.S. media--a "modern Trojan Horse" that has penetrated domestic media and will ultimately absorb Canadian culture and identity.

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   The Commercial Appropriation of Personality ("The Advertising Standards Authority Code" begins on p. 50) » Read Now

   by Huw Beverley-Smith. 364 pgs.

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   Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns...

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   Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

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   Investment Adviser Advertising: For the Uninitiated, the SEC's Complex Rules Can Have Unintended Consequences, in Journal of Accountancy » Read Now

   by Brian Carroll. 7 pgs.

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   From Nike v. Kasky to Martha Stewart: First Amendment Protection for Corporate Speakers' Denials of Public Criminal Allegations, in Journal of Criminal Law and Criminology » Read Now

   by Cynthia A. Caillavet. 35 pgs.

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    Exploring the Constitutionality of Commercial Speech: A View of Tobacco Advertising, in Communications and the Law » Read Now

    by Hyo-Seong Lee. 10 pgs.

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    ...invited Puerto Rican residents to visit the legal gambling casinos that operated there. At the same time, the law permitted advertising that was directed at non-resident...
    
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    Law and Investment in China: The Legal and Business Environments after China's WTO Accession ("Advertising" begins on p. 243) » Read Now

    by Vai Io Lo, Xiaowen Tian. 386 pgs.

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    Despite the growth of the Chinese market in recent years, the legal system that governs it remains very complicated. This text outlines the main points of Chinese commercial law, focusing on legislation regarding foreign investment, and highlights the recent economic reforms made by the Chinese government.