University Business

Professional magazine covering the business of higher education.

Articles from Vol. 10, No. 2, February

Advancing the Brand: University Marketing Pros Give Tips on How to Build a Brand Strategy
THIS IS THE ERA OF THE BRAND. STUDY AFTER STUDY indicate that institutions with a strong, valued brand enjoy opportunities that other less-branded institutions do not. For example, we can show that well-branded institutions attract: * More and better...
An Insidious Disease
A NEW REPORT SUGGESTS THAT if hidden campus costs are not carefully tracked, they could lead to dire straits for institutions of higher education. "The Cost Disease in Higher Education," from Bridger, a Darien, Ill. consulting and management services...
An Ounce of Prevention
IN THE SUMMER OF 1999, I WAS WORKING for a business publication covering the outdoor sports industry. At the time, I was assigned to write an article on the preparations being made by vendors in that field for the impending havoc that would be wreaked...
Building for Campus and Community: A Growing Number of Institutions and Their Surrounding Communities Are Approaching Facilities from a Shared-Use Perspective
COME ONE, COME ALL: THAT'S THE CONCEPT behind a trend gaining momentum, as institutions of higher ed open facilities to the community. But shared use isn't just about open doors. Some IHEs are partnering with local public entities to fund, design,...
By the Numbers: Higher Ed Leaders Must Overcome Their Fear of Sharing Data with Constituents
IN PREVIOUS ERAS, clinching an argument simply required quoting an authority. Politicians cited Jefferson and Lincoln; academics frequently invoked Aristotle. Now, winning an argument often means citing numbers, not rhetoric, especially in higher education....
Call of the Wild: Students Get Authentic Outdoor Learning Experiences at These American Colleges and Universities
LAST SUMMER, MY (SAMELS') daughter Gabrielle chided me for coming up empty-handed after a morning of fishing on Lake Cochituate near our home in Natick, Mass. "Skunked again, Dad?" I grumbled and blamed the "Eurasian Milfoil," an invasive foreign...
Dim Days for Affirmative Action: Legal Wrangles Continue in Michigan
THE STATE THAT WAS HOME TO A HIGH-PROFILE AFFIRMATIVE ACTION triumph in 2003 is now home to a ban against race- and gender-based preferences. Proposal 2, which passed in Michigan with 58 percent of the vote in November, prohibits the state from...
Embry-Riddle Reopens after Tornado Damage
ANYONE WHO'S LIVED IN FLORIDA FOR ANY LENGTH of time probably has a tornado story to tell. It's not uncommon for parts of the state to experience more than 50 tornados a month during peak storm season from June to August. Thankfully, most of them are...
Flu Pandemic Prep: With the Possibility of a Deadly Flu Pandemic-Today's Worry Being Avian Flu-Good Planning May Be the Best Medicine. Is Your School Prepared?
THE PROSPECT OF AN AVIAN FLU EPIdemic in the near future makes most disaster films pale in comparison. As a newly mutated form of the H5N1 virus spreads rapidly from human to human, public transportation comes to a sudden stop, public events are canceled,...
... Gotta Get a Message to You: New Technology Is Pushing Emergency Text Messages to Cell Phones and PDAs. What's Next?
THE UBIQUITOUS CELL PHONE: ALMOST ALL students have one. With at least nine out of 10 college students using a cell phone, and few using landlines, is it any wonder that colleges and universities are developing new ways to use this technology to communicate...
Groundbreaking Ideas: Texas Community College Leaders Revise Their Master Plans to Carve Their Niche in a Highly Competitive Market
SOMETIMES THE IMPETUS FOR MASTER PLANNING at the institutional level begins at the state level. This is the case in Texas, where the Higher Education Coordinating Board has instituted its "Closing the Gaps" initiative (www.thecb.state.tx.us /ClosingTheGaps)...
Institutional Impact: Economic Studies a Popular Tool
DURING CONVERSATIONS WITH LOCAL OFFICIALS, LEGISLATORS, INDUSTRY leaders, and donors, it never hurts to have proof of how your institution being there enriches the broader community. A growing number of institutions of higher ed are commissioning economic...
New System Cuts Hiring Time
WHEN IT COMES TO HIRING new faculty and staff, the process can be time-consuming and expensive--especially if the perfect candidate gets hired elsewhere while you're still going through the paperwork. At Drexel University's College of Medicine (Pa.),...
PR on the Web 101: Institutional Public Relations Teams May Be Preventing Their Schools from Getting Deserved Media Coverage. Here's How the Web Can Help
ACCORDING TO THE SECOND National Survey of Higher Education Media, conducted in 2005 by the Education Writers Association, several roadblocks prevent reporters and editors from effectively covering higher ed. Respondents identified "lack of time" as...
Raclin-Carmichael Hall: Notre Dame and Indiana University School of Medicine
LOCATED ADJACENT TO THE University of Notre Dame (Ind.) campus, Raclin-Carmichael Hall was built through a partnership that benefits two institutions and the greater community, which faces a shortage of doctors. * FUNCTION: Medical school building...
Shaping the Issues: Political Changes Impact Higher Ed Agendas
WITH THE 110TH CONGRESS in business under new, narrow, Democratic majorities in the House and Senate, Washington higher ed leaders are looking hopefully but cautiously at what the shift might mean for their priority issues. "The change in leadership,...
Taking a Stand against Drugs and Alcohol: Students Speak out on These Topics through Their Admissions Essays
THE HARVARD MEDICAL School Center for Mental Health and Media recently shared some pretty serious data. According to the fall 2005 National College Health Assessment from the American College Health Association (www.acha.org), half of college males...
Technology at the Technical College: Despite Dwindling Resources, Technical Schools Can Use Partnerships and Innovative Technologies to Graduate Workers with More Knowledge and Higher-Level Skills
JUST A FEW YEARS AGO, TWO-year public colleges had the option of becoming entrepreneurial institutions. No longer. Eroding state support combined with increasing enrollments and demand for greater accountability have forced these schools to seek alternative...
The Admissions Archive: A Symbolic Acceptance Letter: An Admissions Director Compares His College Acceptance Letter to What Students Receive Today
LITTLE DID I KNOW THAT, when I received my acceptance leter from Western Michigan University on October 21, 1989, as a 17-year-old, there would be more to this letter than just my welcome into college. I am probably among few people worldwide who...
The Picture's Coming into View: No Single Approach to A/V Procurement Is Perfect, but These Guiding Principles Will Help Administrators Bring the Most Suitable A/V Technologies to Their Institutions
AS VICE PRESIDENT FOR INFORMATION TECHNOLogy and CIO of Ball State University (Ind.), H. O'Neal Smitherman has a knack for seeing the big picture before anyone else does. Smitherman keeps a close eye on smart classroom and distance learning technology....