University Business

Professional magazine covering the business of higher education.

Articles from Vol. 12, No. 4, April

Access Matters: Ensuring That Preserving Access to Higher Education Becomes Part of a National Dialogue
IN MAY 1994, ENRIQUETA CORTEZ became the first Hispanic woman in Texas to earn a PhD in physical chemistry. Just a decade earlier, no one could have foreseen her achievement. As a high school student in the Rio Grande Valley, Enriqueta followed...
A New Student Aid Era: Increasing College Access and Success a Priority for New Administration
IT DIDN'T TAKE PRESIDENT Obama long to follow through on his campaign promise to make higher education more affordable for students and families. Within his first 50 days in office his administration worked closely with Congress to increase the maximum...
Being Sociable
OVER THE LAST SIX MONTHS OR SO the University Business offices have become home to a new lexicon. The UB editors talk about "tweeting" and whom they are following or who is following them, and the "@" key is getting a workout. "Friend" has become a...
Beyond Job Creation: A Case for Investing in America's 21st-Century Educational Capacity and Facilities
TODAY'S JOBS MEAN NOthing without tomorrow s education. To be sure, stimulus dollars should be deployed to create jobs now. But that deployment also represents a once-in-a-generation opportunity to invest in the expansion of our nation's educational...
Growing Acceptance for Three-Year Programs
AT THE AMERICAN COUNCIL ON Education's annual meeting in February, Sen. Lamar Alexander (R-Tenn.), an education secretary under Pres. George H.W. Bush and a former University of Tennessee president, suggested that higher ed leaders develop three-year...
Managing the Experience: Take Control of Marketing Trends to Deliver a Superior 'Customer Experience.'
[ILLUSTRATION OMITTED] A COUPLE OF YEARS AGO I WROTE A COLUMN FOR Business that introduced the idea of brand as experience. I opened that column with an unsettling statistic from Bain and Company: "80 percent of organizations believe they deliver...
President Obama's Lofty Ambitions: Graduation Goals a Major Challenge
ALTHOUGH MOST OF THE MONEY in the new stimulus package is focused on K-12 initiatives, during his February 24 address to Congress President Barack Obama called for America to once again have the highest proportion of college graduates in the world...
Recruitment Is Possible despite PhD Shortage: How One Business School Has Made Itself Attractive to Faculty Candidates
IN 1990, THE ASSOCIATION OF American Universities predicted a dramatic shortage of PhDs by the early 21st century. Since that time, academia, industry, and government have had to compete for a diminishing pool of doctoral candidates. While more than...
Software Serves: Financial Aid Software Bolsters Student Service during the Economic Downturn
[ILLUSTRATION OMITTED] WITHOUT FINANCIAL AID SOFTWARE and a crack administrative IT team on hand, Nancy Hoover might just be hiding under her desk. The economic downturn has cranked up the pressure on the financial aid office at Denison University...
Study Abroad Has Global Benefit
EVER SINCE A UNIVERSITY OF DELAWARE PROFESSOR TOOK EIGHT students to France in 1923, study abroad has been touted as a way to expand a student's understanding of the world. Most research on the benefits of study abroad has focused on the individual...
The Main Event: Whether It's a Famous or Controversial Person's Speech, a Rival Sports Matchup, or a Huge Community Event Taking Place on Campus, a Special Occasion Calls for a Comprehensive Security Plan
[ILLUSTRATION OMITTED] IN THE LIFE OF A CAMPUS SECURITY HEAD, THERE'S REALLY no such thing as "just another special event." Even for Stan Skipworth, chief of university police at California state University, Long Beach, whose force deals regularly...
The Waterfront at St. Mary's College of Maryland: Enhancing a Campus Environmental Gem
AN OUTDOOR "LIVING ROOM" accessible from the main campus by foot or bike, the waterfront at St. Mary's has been given a structural makeover. * FUNCTION: The quarter mile or so of space on the shore of the St. Mary's River is better equipped than...
Web Redesign on a Dime: Tools, Tips, and Tricks to Revamp or Upgrade an Institutional Website
AT A TIME WHEN HIGHER ED institutions are facing deep budget cuts, delayed projects, hiring freezes, or even worse, it has never been as important to have a website up to par as it is now. So what can you do if your latest web redesign was done a few...