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et Cetera

A quarterly journal of artistic essays and art criticism.

Articles from Vol. 57, No. 1, Spring

Abstractions
I don't want to argue anymore about how he "is. " You see him one way, I see him another way, he sees himself a third way. Now if you want to talk about what how we see him indicates about us ... HUGH PRATHER Philosophy is to be studied not for the sake...
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A Speechectomy without Tears
Pang's First Words, Live DURING THE initial nineteen years of his life, our hero was unaware of the existence of language (the thinking and communicating tool we usually take for granted). When he'd finally learned to talk, his linguistic interactions...
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Beware the Seven Deadly Sins of Tone
MORE THAN EVER, people from a wide range of industries comment on tone issues cropping up in the writing of their teammates, managers, subordinates, clients, or vendors. When writers "sound" inappropriately critical, comical, chimerical, or cantankerous,...
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Culture, Language and Behavior: Perception
WHEN SOMEONE perceives something, what happens? Your answer to this question can help you understand how you conceptualize perception. If you view perception as "paying attention to things," you probably equate perception with attending or searching...
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Fifty Years Ago in ETC
New Techniques Of Agreement If we define semantics as the study of the ways in which human beings interact through the use of linguistic and other symbols, our first task is to distinguish between the kinds of interaction that result from linguistic...
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General Semantics on the Internet
IN DECEMBER 1999, while surfing and searching the Internet for references to Korzybski and general semantics, I stumbled upon this link: < www.utexas.edu/coc/journalism/Js363/ lectures/lect11728/sld001.htm > The site contained lecture notes by...
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How We Might Use Demamaps in Counseling
Thinking about decisions involves demamaps, decisionmaking maps, that project particular points of view. Any such map is not the decision-making territory, does not represent all the territory, and has a working structure (demalogic) determined by the...
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Resolving Resolution: An Introduction to Resolution
Korzybski and other authorities on neuro-semantics assure us that when we do not recognize the role context plays in language, much confusion and misunderstanding can result. ALFRED KORZYBSKI wrote in his magnum opus Science and Sanity that "on different...
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The Acceleration of Just about Everything
James Gleick. Faster: The Acceleration of Just About Everything. New York: Pantheon, 1999. As we enter the new millennium, we have become a quickreflexed, multi-tasking, channel-flipping, fast-forwarding species. So says James Gleick in Faster: The Acceleration...
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The Friends of ISGS: Our Thanks for Your Help
The Directors and staff of ISGS wish to recognize those members who have contributed to the Society more than the amount of basic membership. Many of you have given extra funds, from a modest amount to hundreds of dollars as a Club Member. Several of...
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The Merck Manual of Diagnosis and Therapy, 17th Edition
Mark H. Beers and Robert Berkow. The Merck Manual of Diag nosis and Therapy, 17th Edition. Whitehouse Station, New Jersey: Merck Research Laboratories, 1999. The Merck Manual is the oldest continuously published general medical textbook in the English...
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The Nothing That Is: A Natural History of Zero
Robert Kaplan. The Nothing That Is: A Natural History of Zero. Oxford, England: Oxford University Press, 1999. In a rare book that is part detective story, part biography, part history, and interesting throughout, author Robert Kaplan traces the origins...
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The Trojan Horse Metaphor
AS COMPUTER NETWORKS become more pervasive in everyday life, there are more reasons for people to want to tamper with them. Because e-commerce attracts more and more money to the Internet, the old-fashioned game of cops-and-robbers now enters the new...
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Thomas Kuhn's the Structure of Scientific Revolutions
In the preface to The Structure of Scientific Revolutions, Thomas Kuhn cites as unifying many of his studies a problemstructure and orientation including "the way in which the experimental bases of a new theory are accumulated and assimilated by men...
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Why the Concern about Y2K?
Notes Written Before January l, 2000 FOR MONTHS, we have been reading and seeing "the sky is falling" predictions about what will happen when the calendar moves to 1/1/00. We have been told to stock up on food and cash in case the grocery stores and...
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