et Cetera

A quarterly journal of artistic essays and art criticism.

Articles from Vol. 53, No. 3, Fall

Adcult USA: The Triumph of Advertising in American Culture
Adcult USA, which is a paean to American advertising, suggests that advertising has been the dominant meaning making system in American culture; that advertising does not create artificial desire but rather satisfies cravings that were there in the first...
A General Semantics Glossary (Part XV)
function. Throughout his writing and lecturing career Korzybski consistently touted the value of mathematical 'thinking', of evaluating from an internalized mathematical orientation. He did not call for nor did he expect that those who took and take...
Being Digital
Nicholas Negroponte, a columnist for Wired magazine and a founder of MIT's Media Lab, has been called the Thomas Jefferson of the digital revolution. Jefferson advanced the concept of libraries and the right to check out a book free of charge. But he...
Big Babies
Michael Kinsley. Big Babies. New York: William Morrow, 1995. Michael Kinsley believes that, "Although various procedural explanations are available to explain why" the results of democracy leave most voters noisily dissatisfied (specialinterest gridlock,...
Correspondence
A "National Park" is not a "National Park" When I almost ran out of gas in Gonarezhou National Park (southeastern Zimbabwe), I realized that all national parks aren't the same. Of course I already knew that each national park is unique in some way; otherwise...
Fifty Years Ago in ETC
The past decade saw a continuation and intensification of the intellectual confusion and the conflict of values characteristic of the years following the First World War. Philosophic and moral scepticism was, in the years of the Depression, ag gravated...
From Jazz to General Semantics
From Jazz to General Semantics His love of jazz brought one of our members to general semantics. At fifteen, Leonard S. Amada helped organize a social/athletic club in Newark, New Jersey. A member attending Newark University (now the Newark Campus of...
In Memoriam
Russell Joyner, who had retired as executive director after nearly 30 years with the International Society for General Semantics, including three years as editor of ETC., died on April 12,1996 at age 71. His life was marked by great contrasts: He changed...
Report on a Symposium at Ambassador University
D. DAVID BOURLAND, JR.* D R. DAVID F. MAs and the English Department of Ambassador University at Big Sandy, Texas, sponsored their Third Annual Invitational General Semantics Symposium on March 31 and April 1,1996. These symposia have as their focus...
The Death of Common Sense: How Law Is Suffocating America
Philip K. Howard. The Death of Common Sense: How Law is Suffocating America. New York: Warner, 1994. "America is drowning in law, legality, bureaucratic process. Abandoning our common sense and individual sense of responsibility, we live in terror of...
The Future of Capitalism
Lester C. Thurow. The Future of Capitalism. New York: William Morrow, 1996. According to MIT professor Lester Thurow, when it comes to catering to the wants and desires of every individual, no matter how trivial those wants seem to others, no system...