Journal of Theoretical and Applied Electronic Commerce Research

Articles from Vol. 7, No. 2, August

Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds When Conducting In-World Focus Groups
AbstractIncreasingly, academic researchers and practitioners have been using online 3D virtual worlds such as Second Life (SL) to conduct focus groups. When doing so, researchers and practitioners have copied and pasted as is, in this new environment,...
Customers' International Online Trust - Insights from Focus Group Interviews
AbstractWhile scholars have made an extensive research contribution on the field of customersonline trust towards domestic retailers, customers' international online trust has not yet attracted researchers' attention. Following the extensive expansion...
Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
AbstractThe increasing prominence of online focus groups in market research and the complexity that the Internet environment adds to the conduct of research with focus groups has led to a certain interest in discovering how this method can be applied...
Distrust, Fear and Emotional Learning: An Online Auction Perspective
AbstractThis exploratory research explores the emotional perspective of online distrust, where distrust is a fear. Fear is one of the negative emotions where the situational state is motive-inconsistent and uncertainty is present. A review of literature...
Editorial: Continuous Improvement of JTAER through Monitoring Performance Indicators
An important mission of JTAER is to maintain the high quality of the journal. This mission can be implemented into the following three objectives: (i) continuously improve the quality of the papers published in the journal, (ii) promote the quality of...
How to Use Qualitative Research to Design a Managerially Useful E-Service Questionnaire
AbstractE-service questionnaires must be content-aligned with the company or organization's customer relationship management system (CRM). Four phases of qualitative research will ensure this alignment. The first phase is a qualitatively evaluative search...
Special Issue on Qualitative Approaches to E-Marketing and Online Consumer Behaviour: Guest Editors' Introduction
The new possibilities offered by digital technologies facilitate advanced forms of exchange and interaction between consumers and businesses. Thanks to the Internet, consumers are presented with new opportunities to enhance their power in relationships...
The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers
AbstractIn this research, we extend online auction theory by considering set theory in terms of a staged buying process. Success of online auction marketplaces depends on the efficacy of individual buyers searching for and finding desired items for bidding....
Uncovering the Nature of Information Processing of Men and Women Online: The Comparison of Two Models Using the Think-Aloud Method
AbstractThis paper compares two models predicting gender differences in information processing to determine if either of the models is more pertinent to goal-oriented Internet searches. The Selectivity Model (Meyers-Levy 1989) proposes that women make...
Virtual Customers Behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life
AbstractThis paper examines the relationship between virtual identity and virtual consumption in Second Life. More specifically, we investigate the tendency to link the virtual world to reality through the concept of identity, and explore the role consumption...