Academy of Marketing Science Review

A double-blind, peer-reviewed academic journal publishes conceptual and measure development articles in the areas of marketing and consumer behavior. Covers the development of marketing and consumer behavior theory worldwide.

Articles

Annual

A Theory of Affective Self-Affinity: Definitions and Application to a Company and Its Business
INTRODUCTION Marketing researchers increasingly recognize the fact that individuals may come to have perception- and affect-laden relationships to companies that may influence their personal behaviors and the behaviors of organizations they represent--behaviors...
Read preview Overview
Conceptualization of Market Expansion Strategies in Developing Economies
Of late, the issue of market expansion has attracted the attention of academia as well as industry. Market expansion as a strategic growth option is particularly relevant in developing countries like India because of very low product penetration...
Read preview Overview
Valuing Customer Portfolios under Risk-Return-Aspects: A Model-Based Approach and Its Application in the Financial Services Industry
INTRODUCTION In competitive economies, the main goal of every company is to maximize its shareholder value (Lumby and Jones 2001, pp. 4 ff). The shareholder value is based on the concept of net present value (NPV), which reflects the expected...
Read preview Overview
Understanding Consumer Privacy: A Review and Future Directions
Understanding Consumer Privacy: A Review and Future Directions The evolution of marketing from a production orientation to a market orientation (Kieth 1960; Kotler and Zaltman 1971), as exemplified by the marketing concept (Barksdale and Darden...
Read preview Overview
An Exploratory Investigation of Identity Negotiation and Tattoo Removal
Consumption choices affect how others view the individual consumer, which influences her decision-making. Less obvious, but no less important, is that consumption choices also affect how the consumer views herself (Shrauger and Schoeneman 1979),...
Read preview Overview

Annual

Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions
EXECUTIVE SUMMARY Thanks to the Internet, an increasing number of consumers not only purchase but also resell merchandise through C2C websites. Resellable goods no longer seem to indicate unrecoverable costs but are considered to be liquid assets...
Read preview Overview
Brand Equity Aberrations: Heritage Brand Perception Effects in Russian Markets
EXECUTIVE SUMMARY Many scholars agree that vast and diverse Russian consumer markets are under-researched, and further conceptual and empirical studies are needed to better understand cultural issues and their effect on consumer behavior. This paper...
Read preview Overview
Comparability in Cross-Cultural Qualitative Marketing Research: Equivalence in Personal Interviews
EXECUTIVE SUMMARY Increasingly qualitative inquiry has became of interest in marketing research, and a number of cross-cultural comparisons of qualitative data have been published. Therefore, it is important to address the issue of comparability...
Read preview Overview
Micro-Culture and Consumers' Adoption of Technology: A Need to Re-Evaluate the Concept of National Culture
EXECUTIVE SUMMARY The impact of culture on, and cross-cultural differences in, buying behavior and purchase intentions are extensively researched in the marketing literature. The intuitive conclusion that the social influences to which one is exposed...
Read preview Overview
Web-Store Aesthetics in E-Retailing: A Conceptual Framework and Some Theoretical Implications
EXECUTIVE SUMMARY This study examines the role of aesthetic design in Web-based stores. Designing Web-based stores involves the application of knowledge from diverse fields such as marketing and human-computer interaction. We integrate research...
Read preview Overview
Satisfiers, Dissatisfiers, Criticals, and Neutrals: A Review of Their Relative Effects on Customer (Dis)satisfaction
EXECUTIVE SUMMARY Satisfaction has traditionally been conceptualized as a global affective response toward offering usage/consumption (Westbrook 1987). To date, its study has yet to uncover the complexities related to the antecedents leading to...
Read preview Overview
Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework
EXECUTIVE SUMMARY In view of the dynamic growth in the luxury market and the availability of luxury goods to a wider range of consumers than ever before, the luxury market has transformed from its traditional conspicuous consumption model to a new...
Read preview Overview
Please Check the Appropriate Box: The Problems with Ethnic Identification and Its Potential in Cross-Cultural Marketing
EXECUTIVE SUMMARY An increasing number of consumers are identifying themselves as bi-racial and/or multi-racial. More and more, we will continue to see the blurring of races, and with that, come the blurring of cultural boundaries. In the 2000 Census,...
Read preview Overview
Antecedents of Long-Term Buyer-Seller Relationships: A Cross Cultural Integration
EXECUTIVE SUMMARY This paper reviews past literature and proposes a model to compare the antecedents of buyer-seller long-term relationships across different cultures. Drawing on organizational buying behavior and channel relationship theories,...
Read preview Overview
Guest Editorial
Special Issue on Cross-Cultural Issues in Marketing Research This special issue of Academy of Marketing Science Review focuses on "cross-cultural issues in marketing research." Managerial decision making in marketing must be considered in a cross-cultural...
Read preview Overview
A Review of the Application of Event Studies in Marketing
EXECUTIVE SUMMARY This paper provides a critique of the application of the event study methodology to the marketing field, reviews past research, identifies various strategies for improvement in the use of this methodology, and identifies future...
Read preview Overview

Annual

How Good a Shopper Am I? Conceptualizing Teenage Girls' Perceived Shopping Competence
EXECUTIVE SUMMARY Introduction Teenage girls represent the most highly sought after market segment in the U.S. because of their keen interest in shopping and their significant spending power. Teenage girls spend more time than teenage boys in...
Read preview Overview
Children in Family Purchase Decision Making in India and the West: A Review
EXECUTIVE SUMMARY Children constitute an important target market segment and merit attention from a marketing perspective. The role that children play in making decisions concerning the entire family unit has prompted researchers to direct attention...
Read preview Overview
Explaining Counterfeit Purchases: A Review and Preview
EXECUTIVE SUMMARY Introduction Counterfeiting has become an economic problem of international importance and has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. In order to develop appropriate...
Read preview Overview
Consumers' Use of Nutritional Labels: A Review of Research Studies and Issues
EXECUTIVE SUMMARY Introduction Diet-related health problems have increased dramatically over the last few years. Consequently, nutritional labeling has emerged as an important aspect of consumers' food purchase decisions. Nutritional content...
Read preview Overview
Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective
EXECUTIVE SUMMARY Drawing upon existing literature, this paper briefly discusses aspects of conspicuous consumption. Analysis of the construct has been done in the perspective of changing capitalist structure and dominating socio-philosophical ideologies,...
Read preview Overview
Dual Spousal Work Involvement: An Alternative Method to Classify Households/families
EXECUTIVE SUMMARY Social class and (some) related wives' work involvement (WWI) variables have long been valued by marketers as primary or supplemental bases for segmentation because they capture differences in values, norms, roles, lifestyles,...
Read preview Overview
The Unfree Consumers: Consumption and Freedom under Subaltern Conditions
[ILLUSTRATION OMITTED] Several scholars have argued that in this period of late capitalism or postmodernity, consumption is increasingly defining human freedom. In this video, we question this conceptualization of human freedom with consumption...
Read preview Overview
Recapturing Humanity: Embeddedness in Market Communities
[ILLUSTRATION OMITTED] Relationship marketing has made significant advances in recent years and is increasingly projected as a new paradigm for marketing theory and practice. However, the theory continues to suffer from two serious lacunae. First,...
Read preview Overview
Female Franchisors: How Different Are They from Female Independent Business Owners?
EXECUTIVE SUMMARY In recognition of the growing importance of small business ownership by women to the economic well-being of national economies, considerable academic attention has been given to identifying the reasons why women enter self-employment....
Read preview Overview
Performance Measurement System (PMS) Integration into New Product Innovation: A Literature Review and Conceptual Framework
EXECUTIVE SUMMARY In the past, researchers have long shown increasing interest in the study of new product innovation activities. A large body of research has been devoted to the study of this subject, providing useful insights as well as relevant...
Read preview Overview