Academy of Marketing Science Review

A double-blind, peer-reviewed academic journal publishes conceptual and measure development articles in the areas of marketing and consumer behavior. Covers the development of marketing and consumer behavior theory worldwide.

Articles from Annual

Antecedents of Long-Term Buyer-Seller Relationships: A Cross Cultural Integration
EXECUTIVE SUMMARY This paper reviews past literature and proposes a model to compare the antecedents of buyer-seller long-term relationships across different cultures. Drawing on organizational buying behavior and channel relationship theories,...
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A Review of the Application of Event Studies in Marketing
EXECUTIVE SUMMARY This paper provides a critique of the application of the event study methodology to the marketing field, reviews past research, identifies various strategies for improvement in the use of this methodology, and identifies future...
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Brand Equity Aberrations: Heritage Brand Perception Effects in Russian Markets
EXECUTIVE SUMMARY Many scholars agree that vast and diverse Russian consumer markets are under-researched, and further conceptual and empirical studies are needed to better understand cultural issues and their effect on consumer behavior. This paper...
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Comparability in Cross-Cultural Qualitative Marketing Research: Equivalence in Personal Interviews
EXECUTIVE SUMMARY Increasingly qualitative inquiry has became of interest in marketing research, and a number of cross-cultural comparisons of qualitative data have been published. Therefore, it is important to address the issue of comparability...
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Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions
EXECUTIVE SUMMARY Thanks to the Internet, an increasing number of consumers not only purchase but also resell merchandise through C2C websites. Resellable goods no longer seem to indicate unrecoverable costs but are considered to be liquid assets...
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Guest Editorial
Special Issue on Cross-Cultural Issues in Marketing Research This special issue of Academy of Marketing Science Review focuses on "cross-cultural issues in marketing research." Managerial decision making in marketing must be considered in a cross-cultural...
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Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework
EXECUTIVE SUMMARY In view of the dynamic growth in the luxury market and the availability of luxury goods to a wider range of consumers than ever before, the luxury market has transformed from its traditional conspicuous consumption model to a new...
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Micro-Culture and Consumers' Adoption of Technology: A Need to Re-Evaluate the Concept of National Culture
EXECUTIVE SUMMARY The impact of culture on, and cross-cultural differences in, buying behavior and purchase intentions are extensively researched in the marketing literature. The intuitive conclusion that the social influences to which one is exposed...
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Please Check the Appropriate Box: The Problems with Ethnic Identification and Its Potential in Cross-Cultural Marketing
EXECUTIVE SUMMARY An increasing number of consumers are identifying themselves as bi-racial and/or multi-racial. More and more, we will continue to see the blurring of races, and with that, come the blurring of cultural boundaries. In the 2000 Census,...
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Satisfiers, Dissatisfiers, Criticals, and Neutrals: A Review of Their Relative Effects on Customer (Dis)satisfaction
EXECUTIVE SUMMARY Satisfaction has traditionally been conceptualized as a global affective response toward offering usage/consumption (Westbrook 1987). To date, its study has yet to uncover the complexities related to the antecedents leading to...
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Web-Store Aesthetics in E-Retailing: A Conceptual Framework and Some Theoretical Implications
EXECUTIVE SUMMARY This study examines the role of aesthetic design in Web-based stores. Designing Web-based stores involves the application of knowledge from diverse fields such as marketing and human-computer interaction. We integrate research...
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