Chief Executive (U.S.)

A strong brand presence does more than just resonate with consumers. It also creates an imperative inside the company that connects employees, managers, and shareholders. From Starbucks to Southwest Airlines, successful companies owe a lot to the development...

Research shows that companies that follow the five "golden rules" of new product development have a greater chance of success. All companies must generate innovative new products and services if they are to stay healthy and grow. Increased competition,...

LAST WORDS Every meeting is an opportunity for leaders to connect with employees and convey a sense of mission: who we are, where we are going, and why. Most meetings do not work. I am referring here to the large (100-plus employees) internal meetings...

Before you take charge of a troublesome situation, think about letting someone else handle it. The Trap How many times has a subordinate walked into your office and announced something like this: "Boss, we've just discovered a huge hole in our network...

Nike's resident "Katalyst" is helping employees at all levels to embrace the company's vision, and in turn extend the brand. Phil Knight, the CEO of Nike, calls me "The Voice." This unofficial title describes the role I play there, but I prefer the term...