Folio: the Magazine for Magazine Management

Folio: the Magazine for Magazine Management is a magazine specializing in Media topics.

Articles from Vol. 40, No. 7, July

2011 City and Regional Magazine Survey: The Market Consolidates as the Recession Takes Its Toll
[ILLUSTRATION OMITTED] WHEN THE MASS MARKET magazine industry plunged into recession in 2008, city and regionals were an oasis in the waste land of magazine advertising, thanks in part to a clientele that wasn't as eager as national advertisers...
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Automating the Editorial Workflow: Kapost Wants to Be the "Salesforce.com of Edit."
MANY PUBLISHERS ARE moving to leaner editorial staffs while relying on more contributors (some paid, many not) to generate digital content. It may save the publisher a few bucks, but it also puts strain on the editorial team, from editing and fact-checking...
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Building a Successful E-Commerce Business without Breaking the Bank: Contexo Online Director Jonathan Ray Identifies Seven Essentials
Two years ago, b-to-b publisher Access Intelligence (now owner of FOLIO: publisher Red 7 Media) acquired Contexo Media, a Salt Lake City-based firm offering information products and software for the medical coding market. AI moved Contexo to an updated...
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Creating Synergies between Print and Digital Media That Pay: Three Ways to Connect Multimedia Channels
YOU CAN FIND LOTS of commentary about future publishing models and how to prosper. Yet many magazines are failing to find their way. Is it because of the fragile economy? That certainly has something to do with it, but doesn't provide the complete...
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Designer's Comments
[ILLUSTRATION OMITTED] I find the font selection to be excellent--subtle so as not to take away from the designs but complementary and informative. The use of space is also very well done, especially when it comes to switching between horizontal...
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Folio[TM]: Marketplace
CIRCULATION BILLMAN MEDIA/MCC www.magazinesales.com 212 371 0248 Single copy, International, Distribution Contracts Outsourcing CIRCULATION: OUTSOURCING * PROCIRC 305-441-7155 * TYSON...
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How to Choose and Apply Social Media Tools: Two Very Different Publishers Share the Tools and Methods Proven Effective for the Social Media Sphere
SINCE SOCIAL MEDIA was identified as a relevant tool to the publishing industry,, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Here,...
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Intelligence Is Key for Transforming Lead-Gen Efforts: Commoditized Lead Gen Requires Publishers of All Sizes to Reinvent Their Approach
"TAKING THE $10 LEAD and turning it into the $100 lead." I wish I could take credit for that phrase. But, I'd have to defer to Jason Ward, Edgell's director of lead generation, for opening my eyes to the concept. It's also become the motto that we,...
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Leveraging Clients' Lack of Knowledge: To Succeed, Publishers Must Be Teachers, Not Just Sellers
PUBLISHERS HAVE in-depth knowledge of media, both print and digital, and we clearly have the advantage of education over our clients. Because we know more, we should be able to sell more, right? Wrong. Most of the publishers I meet are extremely well-educated...
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Look Who's Reading Now: Understanding Tablet Publishing Analytics
ORDINARY WEB ANALYTICS have been with us for years. The science and/or art of measuring on-site engagement has become an article of faith for marketing entities worldwide. Arguably, no other medium has more potential for direct feedback on a marketing...
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M&A Soars for Digital and Marketing Services, While B-to-B Deals Plummet: First Half Transaction Value Up 15 Percent to $23 Billion, per JEGI
MERGERS AND ACQUISITIONS in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still...
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New Devices Shake Up Production: Automated Workflows, Platform Agnostics and a Looming Battle
IT APPEARS THAT the iPad and similar devices weren't quite the immediate game-changer some publishers thought they might be, but that doesn't mean they haven't had an impact on the way publishers and printers alike are producing, packaging and delivering...
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Publishers and E-Commerce: Perfect Together: Thanks to Creative Leveraging of Social Media, Mobile Devices and the Web, Publishers Are Branching into New Territory as E-Retailers. Here, Companies like F+W Media (Which Saw E-Commerce Revenue Jump 50 Percent), Share the Steps They've Taken for a True Strategic Transformation
[ILLUSTRATION OMITTED] E-commerce is a big opportunity for publishers. "If you talk to the people at Net-A-Porter or the people at Gilt, they say they're increasingly commerce companies moving into content and I think what you're going to find is...
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Study Says Tablet, E-Reader Users Haven't Given Up Print: Men More Likely to Own Tablets, Women to Own E-Readers
FEW MAGAZINE APPS in the App Store don't have at least one reviewer clamoring for a subscription package that bundles print and app, and now a new study from GfK MRI suggests that rather than abandoning old media, tablet and e-reader users might still...
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The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale: The Top Tools Ad Execs Are Using across Publishers' Ever-Growing Portfolios of Product
IN THE MORE SIMPLE DAYS of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services...
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This Month: Society of Publication Designers Annual
THIS YEAR, THE SOCIETY of Publication Designers released the 45th edition of its annual hardcover celebrating the best of design, photography and illustration in the magazine industry, selected by 40 visual journalists. In a reflection of the increasingly...
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Top Tech: 7 Publishing Execs Identify the Technologies Making the Biggest Difference for Their Companies
AS PUBLISHERS reinvent themselves their technology demands are changing as well. Here, FOLIO: spoke with seven different publishing executives--representing a range of large small, consumer and b-to-b, and city and regional companies--about which technologies...
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