Online

Online is a professional magazine covering online and CD-ROM databases with practical how-to articles covering the entire online industry. Founded in 1977, it is a bimonthly publication published by Online, a Division of Information Today Inc.The editor is Marydee Ojala.

Articles from Vol. 33, No. 6, November-December

A Final Joy Write: Panorama of Past Pans
IT has been a great pleasure to write this column for 15 years in ONLINE, Database, and EContent. However, I am, once again, taking on the rotating chair's position of the University of Hawaii's LIS program. As this will consume a great deal of my...
Agreeable Disagreement and the Excluded Middle
If you're not 100% with us, you're against us. Very few people will say that outright. In the so-called good old days of the 1960s, they used another version: If you're not part of the solution, you're part of the problem. That may sound more nuanced,...
Digital Natives and Immigrants: What Brain Research Tells Us
Technological advances and saturation-level promotion for every type of computer-based product explode around us daily. The focus is clearly on the younger generations--Digital Natives--who form the most avid consumer group, worldwide, for technology-based...
E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
*** e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox ISBN: 978-0-8144-1462-0 Published: 2009 Pages: 336 pp.; hardcover Price: $25 Available from: AMACOM Books, American Management...
Free: The Future of a Radical Price
This month I look at the free pricing model, how to be a success on YouTube, marketing with social networking tools, and the intersection of web search and web usability. **** Free: The Future of a Radical Price by Chris Anderson ISBN:...
Location, Location, Location
Far from being static, the web evolves continuously. It is getting smarter and faster with each passing year. There is no longer one web; there is the web for me, right now, where I am--and there is a web for you, right now, where you are. It's no...
Policing Goes Online: Introducing POLIS
[ILLUSTRATION OMITTED] A senior police official in Croatia has been invited to a conference in Belgium, a country he has never visited. What policing and criminal justice systems should he expect to find upon arrival? A large city in Eastern Europe...
Promoting Adverting: Advertising Database Express and World Advertising Research Center (WARC)
During my 14 years of working for an advertising agency, I used several different advertising/marketing databases and websites. I'm familiar with the standard directories and databases, but I'm always intrigued by new resources. A directory database...
Real-Time Search: Where Retrieval and Discovery Collide
Organizations with bloated and expensive business intelligence systems are vulnerable without real-time information from inside and outside the institution. The word "search" now means keying 2.3 words into a web search box and browsing a list of...
Searching for Business Trends and Trending Topics
Trend spotting is a tricky business. It's so easy to identify the trends that will affect a business, an industry, or even the economy of a country. It's even easier to be wrong. Trends are best identified in retrospect. Give almost anyone 20, 30,...
Social Media Metrics
[ILLUSTRATION OMITTED] Social media has been adopted by every type of library in recent years, from small special libraries to large national ones. Many now host blogs and wikis, are members of numerous social network sites, and even participate...
The Great Research Disaster
I came across the following account accidentally stapled to the back of a fairly decent sophomore research paper. I feel compelled to share it, regardless of what kind of trouble I might get into from its author, one Liw Ekdab. The world Liw has moved...
The Power of Three
When my son turned 3, he became fascinated with all things three. "I'm thwee," he'd say, not being terribly good at pronouncing the "r." It's a good thing he'd hold up three fingers, since it sounded like he was saying, "I'm free," a rather curious...
The Search Tool Arms Race
Pinch me; I must be dreaming. Or is this an info pro's nightmare? Google has rolled out a tool that actually helps searchers analyze information rather than just retrieve it. Dialog is rolling out a single user interface that has all the features of...
Web Analytics for Business Intelligence: Beyond Hits and Sessions
Increasingly in vogue in the business world, web analytics are used to uncover data-driven insights and to leverage them for performance gains. Successful online business organizations, such as Google, eBay, and Amazon, recognize that by continuously...
When Search Meets Web Usability
**** When Search Meets Web Usability by Shari Thurow and Nick Musica ISBN: 978-0-321-60589-4 Published: 2009 Pages: 208 pp.; softcover Price: $29.99 Available from: New Riders, 1249 Eight Street, Berkeley, CA 94710; (510)...
Yahoo!'s Long Strange Journey
Microsoft wanted to buy Yahoo! last year, a fact widely reported in both the business and general press. Yahoo! rebuffed the Redmond giant. A change in the economy and Yahoo! leadership made for a very different deal announced at the end of July 2009....
YouTube: An Insider's Guide to Climbing the Charts
*** YouTube: An Insider's Guide to Climbing the Charts by Alan Lastufka and Michael W. Dean ISBN: 978-0-596-52114-1 Published: 2008 Pages: 301 pp.; softcover Price: $29.99 Available from: O'Reilly Media, Inc., 1005 Gravenstein...