Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 11, No. 3, March

Good Communication, Bad Morale
What's a communicator to do in an era of rampant employee downsizing, job insecurity and management distrust? In a weak moment, I agreed to speak at a recent corporate communication workshop in Chicago sponsored by The Conference Board on the lofty...
IABC Survey Shows Technology/economy Top Concerns of Members
Preliminary results of this year's member census and profile questionnaires are now available. In September 1993, 12, 118 surveys were sent to IABC members. We received back 5,332 census (a 44 percent response rate) and 4,490 profile surveys (a 37 percent...
Legal Public Relations: The Verdict Is In
A major increase last decade in the number of practicing lawyers, intense competition among law firms and a growing tendency of clients to shop around for legal services has forced some dramatic changes. Today, law firms must actively seek innovative...
Try Peer Pressure: Getting Skeptical Employees to Buy In
QUESTION: Who influences you most in your organization? A. Your supervisor, or other manager. B. Someone who works for you, a subordinate. C. Someone at your level, a peer. D. It depends. The legitimate answer is probably D. Yes, what my boss tells...
Turning the Tide at Whirlpool
THE U.S. $7.5 BILLION FORTUNE 500 APPLIANCE MANUFACTURER UNDERTAKES AN AMBITIOUS TRANSFORMATION OF ITS EMPLOYEE COMMUNICATION PROGRAM A sea change is occurring in employee communication at Whirlpool Corporation, the Benton Harbor, Mich.-based manufacturer...
Valek Challenges Role of Health Prevention; Peers Mull Jibe V. Jive
If glass ceiling appeals to you as a nineties metaphor, you should also favor sticky floor. Anne Soukhanov, executive editor of American Heritage III, made these observations in her usage column in December's Atlantic Monthly. "sticky floor -- noun,...
Video Demand or Supply: Which Came First, the Chicken or the Egg?
Irving Berlin's famous song "There's No Business Like Show Business" was no doubt right when written. Not any more. These days all business is show business, more or less, thanks to the long-awaited emergence of TV as a company tool. Today's driving...