Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 9, No. 11, November

3 Things Wrong with Our Profession - and What We Can Do about Them
All of us in the employee communication profession face three critical problems. These problems may be serious enough to change what we do -- even what we're called. The three problems are: 1. We claim to do what everyone claims to do. 2. We spend...
40 Ways to Cut Down on Interruptions
QUICK -- without thinking about it for more than a few seconds, name your biggest time-management problem. Let me guess: Could it be continual interruptions? If so, you have lots of company. And communication professionals, especially writers and editors,...
How to Plan a Communication Program on One Hand
FOLLOW THESE FIVE BASIC STEPS TO CREATE A COMMUNICATION PROGRAM THAT WORKS I remember the day I became a business communicator. I had been out of college about a year, and was working as a creative writer for United Farm Agency, writing ads for farms...
How Video Helped Change a Corporate Culture
During the past decade, companies in many industries -- telecommunications, utilities, transportation and banking -- have experienced the pain of deregulation. One U.S. company that has been actively facing the challenges of deregulation is Public Service...
MTV, CNN or PBS? Making Business Sense of Video
Hold on to your remote control for just a moment. We want to discuss the communication benefits of using sight, sound and motion -- the benefits of using video. After more than 20 years employing television for all kinds of organizations, we've learned...
Step into Multimedia
Multimedia is taking baby steps in some arenas, giant steps in others, but it's clearly moving into all corners of computing. If you're not already, you will be using it eventually. Multimedia weighed in as a U.S. $626 million business in 1991. In five...
Supervisors Are Not the Preferred Communicators!
The many research studies that have 'proved' that supervisors are employees' most preferred source of information on all business topics are wrong. The conclusion is flawed because the way the studies were designed is faulty. If you are completely revamping...
The Role of Technology in Managing Public Affairs
In the 1990's, technology is fundamentally changing how we manage public affairs activities. Communicators in the U.S. are moving into an era in which cost constraints and external pressures force us to develop more effective tools to leverage everything...
'When You Say Something, Make Sure ....' (Grammatical Errors) (Wood on Words) (Column)
Last August, in this space, I suggested that the new expression comfort food might be a euphemism for mystery meat. "Not so!" cried Karen Ann Kurlander from her aerie in Bedminster, N.J., where she manages corporate communications for Bell Atlantic...
Your Computer Can Change Reality!
Shocking confession: 'I want my CEO to dance with Ginger Rogers!' I have a confession to make. I am a professional corporate journalist and my favorite publication is The Weekly World News. I don't just skim it when I'm in the supermarket lineup, either....