Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 7, No. 12, December

British Companies Meet the Challenge of Change
British Companies meet the challenge of change ACCORDING TO A RECENTLY PUBLISHED SURVEY IN THE UNITED STATES, BRITISH COMPANIES ARE PAYING MORE ATTENTION TO CORPORATE COMMUNICATION. British companies are striving to build team spirit through more...
Communicating Change in the Work Place of the Nineties
COMMUNICATING CHANGE in the work place of the nineties NO ONE CAN BE PART OF A CONTEMPORARY WORK ORGANIZATION TODAY WITHOUT FEELING THE GROUND RUMBLING BENEATH HIS OR HER FEET. But for US workers, as well as for workers in other countries, little...
Communicating for Ethical Change
COMMUNICATING FOR ETHICAL CHANGE Communicators often feel powerless to influence the ethics of organizations they serve. Here are 10 action steps toward creating communication for ethical change. While you tend to see business as corporations, others...
Customers and Commitment
CUSTOMERS and COMMITMENT IT PAYS TO LISTEN Leaders of winning organizations know the strong connection between the quality of their communication with employees and the quality of their products and services to customers. That's why they...
Dealing with Muddle-Headed Mutant Ninja Communicators
DEALING WITH muddle-headed Mutant Ninja --Communicators-- Last Saturday morning I observed an eight-year-old blast, dodge, kick, zap and fire-bomb his way through hordes of Mongol invaders, past howling red-eyed monsters and a flame-spewing brontosaurus....
Internal Communication in Canada
INTERNAL communication in Canada HELD BACK BY TIMID MANAGEMENT Internal communication practices in Canada continue to inch ahead when, given the need, they should be progressing by leaps and bounds. It's not so much the fault of Canadian communicators,...
Internal Communication in Japan
INTERNAL COMMUNICATION --IN JAPAN-- ONE OF THE MOST IMPORTANT FACTORS IN THE ECONOMIC DEVELOPMENT OF JAPAN IS STABILITY OF EMPLOYEE RELATIONS. Right after the end of the war in 1945, labor-management relations in Japan were in utter confusion. To...
Internal Communication in South African Companies and the Role of the Communicator
--INTERNAL--COMMUNICATION in South African companies and the role of the Communicator INTERNAL COMMUNICATION PROGRAMMES ARE ALIVE AND WELL AND FLOURISHING IN SOUTH AFRICAN COMPANIES--AND HAVE BEEN FOR MANY YEARS. Magazines, newspapers, corporate brochures,...
Lateral Communication as Seen through the Eyes of Employees
LATERAL COMMUNICATION as seen through the eyes of employees THE FLATTENED PYRAMID HAS CREATED AN UNEXPECTED PROBLEM -- EMPLOYEES NOT SHARING INFORMATION During the past few years of restructuring and downsizing, entire layers of management have...
Outerstreaming: The Fourth Communication Paradigm
OUTERSTREAMING: the fourth communication paradigm EMPLOYEES ARE FINDING UNOFFICIAL, INTERACTIVE CHANNELS THROUGH WHICH TO COMMUNICATE You grab that first cup of coffee and sit down and tackle the contents of your in-box. It's barely visible...
Proof at Last
PROOF AT LAST ATTITUDE SURVEY ANALYSIS UNCOVERS NEW WAYS TO MEASURE EFFECTIVENESS OF COMMUNICATION Evidence is beginning to mount proving that communication programs produce measurable results. The following story involves a US East Coast mega-corporation...
Setting Up a Strike Game Plan
Setting up a STRIKE --GAME PLAN-- EVERYONE THOUGHT IT WOULD NEVER HAPPEN. For weeks leading up to union contract negotiations, conversations began and ended with, "Of course we'll get a signed contract." It was almost a given, by union and non-union...
The Winner's Edge - 'Cascading Management,' Attention to Employee Needs Spell Success for These Gold Quill Recipients
The Winner's Edge--`Cascading Management,' Attention to Employee Needs Spell Success for These Gold Quill Recipients This is the second article in a series onn the making of Gold Quillwinning projects. Communicating vital information to the ranks...