Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 21, No. 2, March-April

Awareness to Action: Connecting Employees to the Bottom Line
Over the years, internal communicators have worked hard to create strategic communication programs. In employee communication circles, "strategic" is the buzzword. So much so that it seems people's decision to attend a communication conference depends...
Body Language Speaks: Reading and Responding More Effectively to Hidden Communication
In a weekly status meeting with an employee, the director of communication observed that the employee began to gesture as he talked about a report he was preparing. He seemed to be putting things into "boxes" as he outlined various pieces of research....
Check These Retro Danglers; Can You Make Them See-Worthy? and We Need a Krakatoic Word for Feisty
Colleague Kathleen Much forwards the opinion that "it may be time to discuss dangling modifiers again. Here's a notification from Arts & Entertainment (15 Sept. 2003) about one of its shows: "'Explore the case that became a national sensation...
Employee Connection: Australian Tax Office Leverages Technology to Build Culture and Community
Implementing an effective technology based communication program for 21,000 employees at 96 different sites across an entire country is a daunting order. How do you engage a workforce dispersed over nearly 8 million square kilometres, achieve a balance...
Enhancing Corporate Credibility: Do You Need to Take the 'Spin' out of Employee Communications?
Employees are hungry for the truth from their companies, but only half are satisfied with what they're being fed. That's the reality captured by Towers Perrin's recent study of the credibility of corporate communication. And it raises some important...
From the Editor
There are moments when you realize that your perceptions are, to a large degree, the sum of your experiences. This thought comes to mind whenever I talk with my good friend Amy--at least when she's discussing her job. We last met over dinner in California's...
How Can Communicator Bridge the Gap between Executives and Employees?
SPAIN Executives, as the name implies, spend most of their time "doing things." They are measured against objectives that show how much market share, sales, international expansion and so forth they've managed to achieve. Although executives recognize...
In Times of Change, Employee Communication Is Vital to Successful Organizations
In the most basic definition, an employee is a person who works for another in return for wages or a salary. More precisely, in legal terms, an employee is a person hired to provide services to a company on a regular basis in exchange for compensation,...
Personality
OLIVIA GADD Head of Corporate Communications at the London office of Arup, a global management, engineering and design consulting firm with 72 offices in 31 countries. WHAT WAS YOUR FIRST PAYING JOB? Working at a local petrol station and store...
'Take a Stand': SBC Employees Mobilize to Deliver Infinite Service
Until recently, most U.S. residents of Illinois, Indiana, Michigan, Ohio and Wisconsin had only one choice for local phone service--SBC. That changed when long-distance giants and local startups entered local markets and waged an aggressive battle...
The Working Portrait: Communicating More Than a Likeness
Portraits are among the most commonly used pictures in organizational publications. Most of them are sterile mug shots that fail as communication because they are intended merely to describe the appearance of their subjects. Galleries of employee and...
Top-Down: Building a Better Organization through Effective Communication
How many quarterly CEO updates or employee newsletters have you received that failed in their attempts to motivate you, let alone provide a vision of where your organization is headed and the important role you play in moving the company forward? ...