Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 17, No. 5, June

A CONVERSATION WITH David P. Seifert, ABC, IABC's 1999-2000 Chairman
Dave Seifert discusses his past term as leader of IABC and some of his hopes for the future. Gloria Gordon: As you complete your year in office, what do you feel are the highlights of your term? Dave Seifert: The highlights of my experience as...
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Bringing the Live Event to Life
Your company is having a managers' meeting. It's really important. You have a hundred tons of freight to deliver: a new strategy, financial results, budget plans, new product info. You're not alone... More than U.S. $45 billion will be spent on...
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Directors at Large
Ayelet Baron is a change agent with Cisco Systems, Inc., working with the CIO and senior staff responsible for the $12 billion company's worldwide use of information technology. Before joining Cisco, Baron was with ODR Inc. She also ran her own...
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High Touch
We Forgot Something on the Way to High Tech... Web technology. The Internet and intranets. What fantastic creatures we've created. There's so much they're doing for us now and there's so much we don't even know that they'll do for us tomorrow ...
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Linking People to Places: Create Emphasis through Size, Scale and Focus
Photographs can powerfully link people to their working environments, communicating a vivid sense of both person and place. But to do so, photographers must somehow emphasize one over the other through size, focus and scale. Let's look at three...
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Osborne Seeks Word on Lede; Whitworth Proves It Pays to Peruse the Pearl
ABC Brad Whitworth, IABC Fellow and past chairman who collects a paycheck as communication manager at Hewlett-Packard's Computing Systems operation in Cupertino, Calif., e-mails, "People have been questioning my sanity for keeping an empty Pringles...
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Puffer, McCauley Honored for Service
IABC Research Foundation Lifetime Friend Award Recipient Announced Barbara W. Puffer, ABC, will be honored as the 2000 annual Foundation Lifetime Friend. This award is bestowed on IABC Foundation supporters for their leadership in advancing the...
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Sound Bites from the Next Wave eCommunication Conference
The Internet revolution has had a profound effect on how business communicators do their jobs. That's why IABC teamed with NetGain to present the "Next Wave eCommunication" conference held recently in Washington, D.C. The two-day conference, which...
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The Age of Knowledge Frontier or Fad?
Not so long ago, the Hudson Institute, an international public policy institute based in Minneapolis, Minn., that forecasts trends and developments, made it very clear where our complex 21st century society is heading. "In one year," it stated bluntly,...
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Too Much of a Good Thing?
Maybe, just maybe, we're focusing on technology too much. Roger D'Aprix thinks so. D'Aprix has been writing about and teaching organizational communication for decades. He has watched the people in this business -- including himself -- move from...
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Welcome the 2000-2001 Research Foundation Board
Chairman John J. Gerstner, ABC, is manager of electronic communication for Deere & Company, Moline, Ill. In 1996, Gerstner was named to lead the launch of John Deere's web site and create an enterprise-wide strategy for Deere's intranet, JD...
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Welcome Your 2000-2001 IABC Executive Board
Chairman Charles Pizzo is principal of the New Orleans-based public relations agency P.R. PR, Inc., and a former assistant system operator of the PR & Marketing Forum for CompuServe. P.R. PR, Inc., is the Louisiana affiliate of Edelman Public...
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Working Solo
IABC Independents in a League of Their Own Meet the new breed of corporate communicators. Instead of a long commute, they walk to their offices five feet down the hall; forget about dress pants, they wear whatever is comfortable; and instead of...
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