Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 24, No. 6, November-December

A Higher Standard: Michelle Bernhart, Head of IABC's Social Responsibility Subcommittee, Talks about the New ISO Initiative
IABC recently teamed up with the International Organization for Standardization (ISO) to help develop a future ISO 26000 standard that will provide organizations with guidance for implementing social responsibility programs. An IABC subcommittee led...
Becoming Culturally Fluent: Understanding the Variances of Culture across Asia Can Enhance Business and Communication
I can't count how many times I've been asked a question that starts with, "In Asia, how do they ...?" It's encouraging and discouraging at the same time. Encouraging, because at least they're asking (rather than barging ahead without thinking)....
Behind the Numbers: A Follow-Up Survey and Discussion Shed Light on the Results of IABC's Profile Salary Study
Highlights from the first part of IABCs 2007 Profile salary survey appeared in the September-October issue of CW. For more insight into the survey results, IABC conducted two additional fact-finding activities: a pulse survey of 724 accredited members...
Building Awareness: Make Viewers Cognizant of an Edifice's Significance, Not Just Its Structure, by Focusing on Details That Tap into Imagination and Emotion
[ILLUSTRATION OMITTED] Many photographers take pictures of buildings to visually describe their appearance, and editors publish those pictures because they want to show their readers what a certain building looks like. As communicators, we should...
China Goes for the Gold: The 2008 Olympics Will Introduce Chinese Companies to the World
David Liu is the managing director of Weber Shandwick in China. With offices in Beijing, Shanghai and Guangzhou, the agency works with well-known multinationals such as ExxonMobil, General Motors, Microsoft and Nike, and top Chinese companies such...
Doing the Right Thing
Sometimes doing the right thing is a question of doing it at the right time. Timing, a trigger and the right support combined recently to help us make some big changes in the way we print CW. First, the timing: Every year we must buy paper for the...
Eco Action: A Government Agency Exhibits at the Minnesota State Fair to Promote Environmentally Sustainable Activities to the Public
[ILLUSTRATIONS OMITTED] Dealing with today's environmental problems demands a new approach that includes assistance and education to help individuals and businesses address environmental issues before they get out of hand. That's the mission of...
From Boomers to Gen Xers: Communicating across Generations
The workforce is poised to undergo drastic changes in the next few years. As baby boomers prepare to retire, new generations brought up on the Internet emerge to take their place. How can communicators ensure that their messages reach everyone? The...
Global Warming, Reaches the Boardroom: Increasingly, Public Awareness of Climate Change Means Better PR Efforts Are Needed to Address Concerns
Given the global preoccupation with climate change, it's no surprise that corporate marketers have moved quickly to place "green" products front and center. Automobile companies boast climate-friendly, best-in-class gas mileage, and oil companies spend...
How Sustainable Is Your Business? Creating a Sustainability Report Brings New Opportunities to Advance Your Organization's Brand and Reputation in Keeping with Stakeholder Interests
Fifteen years ago, only 26 forward-thinking organizations produced sustainability reports. By the year 2000, that number had jumped to more than 800. Last year, an impressive two-thirds of global Fortune 250 firms reported on their sustainability performance,...
In-House Climate Change: Use Communication to Engage Employees in Environmental Initiatives
With more than 40 percent of carbon emissions estimated to come from business, companies are under increased pressure to respond to climate change and show a commitment to environmentally friendly business practices. Using employee communication to...
Membership Benefits
Are you enjoying the full advantages of IABC membership? Be sure to enjoy your membership even if you move or change jobs. Update your contact information any time at www.iabc.com/update. IABC One Hallidie Plaza, Suite 600 San Francisco,...
Punch Counterpunch: Conciliation Doesn't Always Work. Sometimes It Makes PR Sense to Fight Back
Conventional PR wisdom says that when your organization is attacked, the proper response should be to generate consensus, go the apology/contrition route or try to find some middle ground. From a pragmatic perspective, seeking consensus with those...
Putting CSR into Perspective
In the September-October issue of CW, Ned Barnett suggests a firm could "demonstrate corporate responsibility and good corporate citizenship by ... making a sizeable donation to a major charity ... in exchange for that charity's very public endorsement...
Standards Bearer: Communicating the Value of Lab Tests Is Just One Aspect of This Manager's Career
In this issue we hear from Jamie Derkenne, communications manager at the Notional Association of Testing Authorities, in Silverwater, Australia. What historical figure do you most identify with and why? Gough Whitlam, Australian prime minister...
The Wisdom of Wikipedians: Anyone Charged with Managing a Product or Person's Image Should Tread Cautiously in the Open Source World
On the night of Saturday, 20 July, while TV crews in many countries were training their lenses oil preteens dressed in black capes camping outside bookstores, another group was fidgeting at their keyboards, waiting to rush into the labyrinth of Wikipedia....
What Tips Would You Offer Communicators about Doing Business in the Asia/Pacific Region?
Australia Asia/Pacific is termed a "market," but within the region there are many individual "markets," each with different cultures and ways of doing business. Understanding your audience's or clients' expectations and communication preferences...