Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 26, No. 2, March-April

Assessing the Impact: An IABC/Mercer Survey Reveals How Communicators Worldwide Are Handling the Global Economic Downturn
In recent months, the breadth and depth of the financial crisis have been etched into the consciousness of most, if not all, of us who work in and observe world business affairs. In its January-February 2009 issue, CW featured comments from experts...
Bailouts, Mavericks, Staycations and More: Editors and Concerned Speakers of English Offer Their Words of the Year, Good and Bad
It's that time of year again. Oops, that's one of the words or phrases that a vigilant reader nominated for Lake Superior State University's 34th annual List of Words to Be Banished from the Queen's English for Mis-use, Over-use and General Uselessness....
Change and the Credible Company: Roger D'Apri'x's New Look Outlines How Robust Programs Can Meet the Complex Change Communication Needs of Organizations
In his new book, The Credible Company: Communicating with Today's Skeptical Workforce, consultant and author Roger D'Aprix, ABC, IABC Fellow, recommends robust communication programs to meet the complex change communication needs of the workforce--particularly...
Confident and Connected: Four Strategies Can Help You Make Sure Employees Are Informed and Engaged, Regardless of Economic Woes
Even when times are good, it's not easy to engage employees--that is, to make sure they understand and believe in where the organization is heading, and know how to do their best work to help the organization succeed. But when a crisis occurs--like...
Credibility: Africa's Ultimate Currency: Harnessing Africa's Oral Tradition Can Help Companies Gain a Foothold on the Continent
Africa's strong oral tradition means that word of mouth is arguably the most powerful and persuasive communication tool on the continent. Companies looking to expand here cannot afford to overlook this cultural factor. Because of the strength of word-of-mouth...
Make Engagement Personal
Times are changing, and employee engagement has taken on a whole new meaning. There's plenty of research on the value of engagement, but let's look beyond that. We know intuitively that employees need to believe in what they are doing to be productive,...
Making Every Day a Good Day: This South African Communicator Dispenses the Medicine to Help Make Organizations Well
In this issue, we hear from Amanda Hamilton-Attwell, Ph.D., CEO of Business DNA in Pretoria, South Africa. Which word or phrase do you think is overused right now? The financial crisis and the impact it is having on (choose your subject). Yes,...
Playing to Win: Competitive Organizations Need to Engage Their People in a Way That Focuses on Performance That Matters to the Enterprise. Here's How
[ILLUSTRATION OMITTED] Increasing employee engagement during an economic downturn is akin to tuning up your car so it runs on eight cylinders instead of six. The car performs much more effectively and efficiently with the additional power. Understood...
Promoting Research for Development: The Amount of Local Research in Africa Is Growing, but There Are Challenges to Getting It to Those Who Could Benefit
Across Africa, a growing number of research bodies are establishing dedicated roles for communication professionals to convey information effectively to a wide range of audiences, especially beyond the traditional sphere of academia. Communication...
Rapid Rail Project Gets on Track: When Skepticism Threatens to Derail Support for the Multibillion-Rand Gautrain, South Africa's First World-Class Rapid Rail System, a Comprehensive Campaign Seeks to Improve Public Perception
In 2005, South Africa's national cabinet approved the development of Gautrain, the country's first rapid rail service, in the Gauteng province. The multibillion-rand project would link the cities of Tshwane and Johannesburg and the O.R. Tambo International...
Ready for the Worst
Call it what you will--global recession, depression or economic downturn--these days are not the time to roll over and play dead. This is my third experience seeing an economic downturn and its effect on communication. I weathered the first one,...
Robert Swan and Tony Schwartz to Address 2009 World Conference
Join 1,600 of your fellow communicators from 40 countries and learn from a stellar lineup of speakers at IABC's 2009 World Conference, 7-10 June in San Francisco. This year's program features diverse content with themes of renewal, energy, and sustainability...
Symbolic Silhouettes Show Less, Say More: Abstractions Create Mystery, Retting Viewers Decide the Meaning for Themselves
When we turn our subjects into silhouettes, we make them abstract--usually showing less and saying more in the process. We can use silhouettes to create symbols and metaphors that provoke the imagination of our viewers, creating meaning and telling...
Tapping Africa's Passion for Sports: Tying Your Brand to a Local Team Can Bring Credibility and Extend Your Reach to New Audiences
[ILLUSTRATION OMITTED] For companies looking to build their brand in Africa, understanding the power of sport--and football in particular--as both a tool for development and a source of entertainment is critical. Across the continent, football is...
What Are Your Tips for Communicating and Doing Business in Africa and the Middle East?
Saudi Arabia The Middle East is a multiethnic, multiculrural melting pot of people from all over the world, making audiences a mix of global villagers. My company in Jeddah has 340 people hailing from more than 30 different countries. Here is my...
You're No One If You're Not on Twitter! It's Pointless to Resist: The Twitter Phenomenon Is Supplanting Many Traditional Channels, and Some New Media Options Too
There's a joke I've heard about Twitter users being alerted to earthquakes even before seismologists are, based on the increasing role that "tweets" (messages sent via Twitter) are playing in emergency response and news. If you are one of those people...