Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 29, No. 2, March-April

ABCs: The Class of 2011
Congratulations to the more than 100 communication professionals who earned the accredited business communicator credential last year. Liza Aboud, IABC/BC Tracy Adams, IABC/Toronto Erin Agelakopoulos, IABC/DC Metro Janet Annesley, IABC/Calgary...
Dimensions of Grandeur: Overcoming Cliches in Iconic Imagery
[ILLUSTRATION OMITTED] Photographers often encounter subject matter that conveys an impression of grandeur and provides symbolic meaning that may seem to loom larger than life. However, because such subjects are often iconic, they can produce photographic...
Five Ways to Engage: Before You Remake Your Intranet, Find out What Your Employees Really Want It to Deliver
The company intranet is kind of like the middle child in a family. We care about it, but its siblings usually get more attention. In this scenario, the siblings are external websites and social media channels. Websites always seem to get the makeover...
If Content Is King, What Does That Mean for You?
In 1996, Bill Gates published an article titled "Content Is King," in which he wrote, "Content is where I expect much of the real money will be made on the Internet...." Sixteen years later, the amount of content on the Internet is enormous. How can...
Killer Infographic! but Does It Solve TMI?
If you've been noticing the mad rush to communicate through infographics, you're not alone. They seem to be everywhere--in blog posts, in articles, on websites. What's more, these elements--information or statistics presented visually in a quick, easy-to-digest...
Lights, Camera, Savings: A Well-Scripted Informational Video Helped Intel Educate Employees about the Benefits of Switching to a Less Expensive Health Care Plan
Data showed that employees equated the cost of health care plans to the level of coverage, believing that the more expensive the plan, the better the coverage. For several years, U.S. employees at Intel had benefited from lower-than-average increases...
Making It Simple
It's not hard to come up with a long list of debacles--large and small, at every corner of the earth--that stemmed from a lack of clarity and resulted in some sort of misunderstanding. If clarity is the destination, then simplicity is the vessel. As...
Manage the Message: You Might Set out to Be Clear, but Organizational Issues Have a Way of Turning Communication Inside out. Find out How to Solve the Challenges to Clear Communication
[ILLUSTRATION OMITTED] Why do organizations at times communicate in incomprehensible jargon, with inconsistent terminology or empty buzzwords, and in a bureaucratic, impersonal style? Do they not have talented, committed communicators, or are there...
Moving Ahead: South Africa's Gautrain Rail Network Gets on Track
Gautrain is a worldclass, modern rail network based in Gauteng, South Africa--the first of its kind in Africa. Its 80 kilometers of rail allow passengers to travel between cities at a maximum speed of 160 kilometers per hour--making the journey from...
New Study Highlights Internal Social Media Use
According to a recent study by IABC and Prescient Digital Media, social media tools are now present on most corporate intranets, with 61 percent of companies reporting at least one social media tool available to some or all employees. The most popular...
Print Publications Can Still Work-If They're Done Right
Is print dead? That's one of the most common questions I get in my communication seminars. Bald my answer is always the same. Nope. Not by a long shot. But for print to be an effective communication tool, you need to rethink how you use it. Then...
Take It Inside: Seven Steps to Creating Vibrant Online Collaborative Communities
[ILLUSTRATION OMITTED] At Microsoft, a sales engineer creates a video podcast in which he explains how he solved a difficult customer issue, and then posts it to the company's online community, The Academy. That gives other engineers dealing with...
The Write Stuff: Three Steps to Clear Corporate Writing: A Playbook
Writing h easy: All you have to do is stare at a blank sheet of paper until drops of blood appear on your forehead. --Gene Fowler Businesses are filled with smart, well-educated, highly skilled people. Almost all of them recognize unclear, inflated...