Communication World

Thirty-five years pass in a sigh. We grew up together, IABC and I. I joined the association two years after its inception in 1970. As neophytes, we set out in search of a niche in a skeptical business world. Typically, retrospectives reexamine the...

A WORLD OF COMMUNICATION: 1970-1980 1970 The American Association of Industrial Editors and the International Council of ...

A WORLD OF COMMUNICATION: 1992-2004 1992 The Maastricht Treaty leads Excellence in Public Relations to the formation of the Management is published. European Union. The North Chairman: George B. McGrath; American Free...

Some companies spend millions on charitable endeavors in order to build a good reputation in their communities, not realizing that individual employees can undermine that reputation every time they open their mouths about the organization. Please...

When you're a member of the media putting together articles about media relations, it's a bit like looking through both sides of a window at the same time. At CW we experience PR/media relations on a daily basis, and if there's one thing I know for...

You've probably seen them on television--interviewees who always seem to deliver a quick quip, an interesting anecdote or an important fact that makes you stop and take notice. They seem natural, conversational, energetic and unrehearsed. They engage...

In March 2003, Medco Health Solutions, a leading pharmacy benefit manager (PBM) in the United States, announced a planned separation from parent company Merck & Co. and the appointment of a new CEO. This momentous event, which would be the largest...

Glabella means "the smooth area between the eyebrows just above the nose." Use discretion, though; it would be chancy at best to greet a young woman with "Girl, I dig your glabella." "A dinosaur bird that lived 147 million years ago had a brain...

One of the paradoxes of the age of technology, with the speed and volume of information it permits, is that people are now drowning in useless and irrelevant messages. Although the computer and the Internet have made it possible for every single one...

Through his extensive work on the media and its far-reaching effects, the Canadian critical thinker Marshall McLuhan changed the way society views the media by making us understand its ultimate power. In a 1966 lecture at the Kaufman Art Gallery in...

Communicators now wear coats of many colors as we work in various positions along the wide spectrum of the field. The demand for the know-how of professional communicators has burgeoned as corporations have come to understand and respond to the requirements...