Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 22, No. 3, May-June

A Conversation with Jennifer L. Joelson: Vice President, Brand Integration, Loomis Group, San Francisco
What historical figure do you most identify with and why? I deeply admire Nelson Mandela. He was a common man whose belief in equality and justice led to the liberation of a whole people. What I find especially intriguing is his transformation from...
A Future Worth Imagining: For Professional Communicators, the Struggle for Credibility, for Gaining Acceptance, Never Lets Up
Thirty-five years pass in a sigh. We grew up together, IABC and I. I joined the association two years after its inception in 1970. As neophytes, we set out in search of a niche in a skeptical business world. Typically, retrospectives reexamine the...
A Sense of Place: Expressing Meaning, Instead of Describing
When photographing a particular place, we must go beyond description. We must express its meaning and give viewers a sense of what that place represents. It is difficult to express a sense of place with only a single image. To offer a true sense...
A World of Communication: 1970-1980
A WORLD OF COMMUNICATION: 1970-1980 1970 The American Association of Industrial Editors and the International Council of ...
A World of Communication: 1981-1991
A WORLD OF COMMUNICATION: 1981-1991 1981 AIDS is identified. IABC Research Foundation (RF) IBM introduces the personal is formed to build a computer. AT&T is dissolved research-based body of for violating...
A World of Communication: 1992-2004
A WORLD OF COMMUNICATION: 1992-2004 1992 The Maastricht Treaty leads Excellence in Public Relations to the formation of the Management is published. European Union. The North Chairman: George B. McGrath; American Free...
Candor Speaks Volumes: You May Not Be Able to Control a Crisis, but You Can Still Manage How Your Organization Responds
Cultures across the globe have changed significantly over the past several decades; so, too, has our profession. Some of these changes are revealed through an examination of theoretical models of communication. The magic bullet theory, an early idea...
Employees: PR Ambassadors, or Your Worst Nightmare? Smart Communicators Arm Their Internal Audience with Enough Information to Be a Potent PR Force in the Community
Some companies spend millions on charitable endeavors in order to build a good reputation in their communities, not realizing that individual employees can undermine that reputation every time they open their mouths about the organization. Please...
Establishing Connections: Today's Communication Technologies Have Shifted the Dynamic, Opening a Dialogue between Senders and Receivers
Technology has always been a consideration for communicators, but today, it's more important than ever. The fact is, unless you're talking about one-on-one, face-to-face communication, you probably can't communicate without employing some manner of...
From the Editor
When you're a member of the media putting together articles about media relations, it's a bit like looking through both sides of a window at the same time. At CW we experience PR/media relations on a daily basis, and if there's one thing I know for...
Going Global: These Days It's Truer Than Ever That You Can Run, but You Can't Hide
You don't need me to tell you that everything is becoming global--or do you? The reality is that we are already there. Even if your corporation seems to have a clearly defined national or local interest, you are in the global arena--whether you realize...
How to Shine in the Media Spotlight: A Former Reporter Reveals the Secrets of Successful Spokespeople
You've probably seen them on television--interviewees who always seem to deliver a quick quip, an interesting anecdote or an important fact that makes you stop and take notice. They seem natural, conversational, energetic and unrehearsed. They engage...
Is Responsibility on the Menu? Managers Must Understand What Corporate Social Responsibility Programs Mean for All Aspects of the Business, and Any CSR Initiative Must Be Led from the Top
Globalization, the explosion of information technology, advances in the biological sciences, and the growth of democracy and diversity can be considered among the positive developments in our world today. On the other hand, poverty, environmental crises...
Medco Health Celebrates Its Independence Day
In March 2003, Medco Health Solutions, a leading pharmacy benefit manager (PBM) in the United States, announced a planned separation from parent company Merck & Co. and the appointment of a new CEO. This momentous event, which would be the largest...
Taking an Ethical Stand with Your Public Relations Strategy
Imagine that you discover some unsavory information about your company as you research a reporter's question. "Don't tell them that," you're told. "It'll make the company look bad." Or, during a strategy session your CEO asks you, "How should we spin...
The Archaeopteryx Flaps Back into Your Life
Glabella means "the smooth area between the eyebrows just above the nose." Use discretion, though; it would be chancy at best to greet a young woman with "Girl, I dig your glabella." "A dinosaur bird that lived 147 million years ago had a brain...
The Little Chapter That Almost Wasn't
Five years ago a shrinking IABC chapter in San Antonio, Texas, faced a dilemma: extinction, or the daunting task of major planning and reconstruction. Of course, extinction wasn't really an option, so a four-year rebuilding plan was put in place....
The Message Imperative: People Ar Overwhelmed with Information. Reach Them by Discovering and Speaking to Their Real Needs
One of the paradoxes of the age of technology, with the speed and volume of information it permits, is that people are now drowning in useless and irrelevant messages. Although the computer and the Internet have made it possible for every single one...
The Path to Professional Development
From the beginning, the founders of IABC attempted to create an organization that would grow organically and adapt to whatever the future would hold for the field of professional communication. Nowhere is this more evident than in the three most...
Understanding Media Analysis: More Than Just Clippings, PR Research and Evaluation Provide Insight into Whether Your Message Is Received and Understood
Through his extensive work on the media and its far-reaching effects, the Canadian critical thinker Marshall McLuhan changed the way society views the media by making us understand its ultimate power. In a 1966 lecture at the Kaufman Art Gallery in...
We've Come a Long Way: A Personal Journey through Communication-And through IABC
The times they are a-changin'--just not as much as you might think. Communication terms have always been cyclical. If you think we're on an upswing, wait. We'll soon be tumbling downward. Then wait some more--it'll come back up. I thought about...
What Color Is Your Future? Future Trends Will Enhance the Role of Communicators. but Will They Be Prepared to Take Up the Challenge?
Communicators now wear coats of many colors as we work in various positions along the wide spectrum of the field. The demand for the know-how of professional communicators has burgeoned as corporations have come to understand and respond to the requirements...
Wiki: The New Way to Collaborate: Never Heard of Wiki? If You're Choking on E-Mail in Your Rich-Media, Real-Time, Time-Strapped Work Environment, It May Be Just What You're Looking For
A wiki is the ultimate collaborative tool for a group of users, even on a global scale, especially if they want to create and edit content on the fly as a project moves forward. Why should anyone in their right mind pay attention to an oddly roamed...