Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 22, No. 4, July-August

A Conversation with Jim DeLorenzo: CEO, JHD Enterprises LLC, Philadelphia, Pennsylvania
What historical figure do you most identify with and why? I am drawn to Theodore Roosevelt, not because of his successes as president of the United States, but because of the adversity he overcame in his childhood (asthma and other problems) and...
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Effective Internal Communication Starts at the Top: Help Executives Understand the Need for Clear, Concise Communication
Executive communication: why bother? Senior executives, especially the CEO, provide leadership to align the organization with its vision. They set the direction, and their behavior determines the tone and culture--how the vision will be achieved....
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From the Editor
I think that if I had to choose our most exciting--and most challenging--annual issue, this would be it. That's because it focuses on our Gold Quill Awards program, IABC's long-held standard for communication excellence. Of course, you'll find the...
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Giving the CEO Message a Makeover: People Stopped Reading Your Publication's "Letter from the CEO" Ages Ago. Don't Kill the Column-Make It Better
By doing just one thing, you can turn the CEO column from a space-wasting bore into a dynamic communication tool. And that one thing is: make the column interactive. Let us revisit that old staple of employee communication vehicles, the CEO column....
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Gold Quill Awards 2005: Applauding Innovation, Rewarding Excellence
THE 2005 GOLD QUILL AWARDS PROGRAM IS SPONSORED BY MERCER The IABC Gold Quill Awards exemplify the very best of the best in communication programs from around the globe. For more than 35 years, IABC s Gold Quill Awards have been the hallmark...
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Good Corporate Writing: Why It Matters, and What to Do; Poor Corporate Writing-In Press Releases, Ads, Brochures, Web Sites and More-Is Costing Companies Credibility and Revenues. Here's How to Put the Focus Back on Clear Communication
Can good writing be tied to the corporate bottom line? We conducted a totally unscientific survey, tapping IABC colleagues, WorldWIT (Women in Technology) and other networks for insights into the state of corporate writing and its impact on organizational...
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On the Road to Financial Health: For the Second Year in a Row, Revenues Exceeded Expenses, Helping IABC Move toward Reducing Its Deficit
ABC made significant progress toward achieving financial health during the 2004 fiscal year. The Consolidated Statement of Activities for IABC and the Research Foundation, issued by Deloitte & Touche in its 2005 Independent Audit Report, shows...
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PacifiCare Employees Aim High to Embrace the Corporate Vision
Between 2000 and 2002, PacifiCare Health Systems, one of the leading consumer health organizations in the United States, transformed itself from a regionally focused company that offered only a few products to one that could provide a wide array of...
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Putting Best Practices into Practice: New IABC Research Highlights Four Key Challenges in Corporate Communication Our Panel Discusses How Those Scenarios Play out in Real Life
Best-in-class employee communication addresses four business-critical challenges ranging from motivation to measurement. That's according to a new IABC Research Foundation study conducted by Right Management Consultants. Sounds good in theory, but...
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Shaping Perspective with a Wide-Angle Lens
Wide-angle lenses are perhaps the most effective tools for editorial photography. They help photographers control perspective to imply depth, stress content and compare subjects in terms of scale, creating layers of meaning that express ideas. Along...
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When Rumor Has It (or Not): Thanks to Blogs and Other Technologies, the Rumor Mill Is Churning Faster Than Ever, How Do You Stop It?
For communicators, if media monitoring sounds like the digital equivalent of having an emergency unit always on standby, it is. But rather than be reactive, we should have our global antennae up and be able to collaborate with journalists before the...
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Words Every Word Lover Should Know-And More
Calling all word freaks: Courtesy of Bill Brooks, quondam Indianapolis News writer (mid- to late 20th century), we present what is suggested to be the all-time leader in the field of sentences displaying delayed/deferred syntactic gratification. Brooks...
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