Social Behavior and Personality: an international journal

Articles from Vol. 37, No. 6, July

Consumer Risk Perception and Addictive Consumption Behavior
In economic analyses consumers are often assumed to be rational decision makers. They are expected to perform rationally when purchasing products; however, in reality, consumers' choices and actions often result in negative consequences relating to...
Development and Validation of the Dichotomous Thinking Inventory
"You're either with us or against us."--George W. Bush "I want to clearly ask all the people through the election whether they are for or against postal privatization."--Junichiro Koizumi "There are two kinds of people in the world: those who...
Sensation Seeking and Customer Perceptions of Thematic Entertainment: Evidence from Theme Motels in Taiwan
Sensation seeking is viewed as a personality trait since it profoundly affects individual attitudes, choices, and preferences (Pizam, Jeong, Reichel, & Boemmel, 2004; Weisskirch & Murphy, 2004), and researchers often apply it to segment the...
The Effects of Structural Consistency on Attitude-Intention and Attitude-Behavior Relationships
Social psychologists have long been interested in understanding the conditions under which attitudes influence behaviors, and they have formed the approach adopted in the present paper focusing on the effect of attitude strength on the attitude-behavior...
The Psychological Contract of the Temporary Employee in the Public Sector in Taiwan
Motivating employees and enhancing their attitude toward work are topics of interest for both employers and human resources professionals. Besides performance, workers are also often evaluated on situations resulting from psychological dimensions of...
The Validity and Reliability of the Revised Chinese Version of the Situational Self-Awareness Scale
People have the ability to shift the focus of their attention from their environment to themselves and vice versa (Cooley, 1902; Duval & Wicklund, 1972; Mead, 1934). This ability is a very important psychological function of the human being and...