The term probabilistic prize promotion refers to the activity of providing chances for consumers to win various kinds of prizes such as cash, gifts, opportunities to travel, and so on, through activities such as competition, prize drawing, or games...
The job market in Taiwan is currently very competitive and it is difficult to find a job without professional certification. Because this is so, gaining professional certification has emerged as a trend in Taiwan (Cheng & Hsu, 2011; Cheng, Lin,...
Customer profitability refers to the revenues less the costs that one particular customer generates over a given period. As such, this variable relates to the supplier's value of having one particular customer, not the customer's value of having a...
Although blocks were originally developed as toys for children, they are now used as a medium of communication and a material for expression in art therapy. With regard to the use of blocks during individual art therapy, we examined previous fundamental...
The five-factor model (FFM) is unquestionably the best-known model of human personality (Funder, 2001). Its popularity is evident in its recent application to a wide variety of areas, such as, but not limited to, the adoption of technology (Devaraj,...
Peer pressure is a feeling or perception of being forced or coerced by peers to do positive or negative things together (Barkin, Smith, & DuRant, 2002). According to reference group theory and its corresponding socialization component, for children,...
In many previous studies related to knowledge sharing (KS) the focus has been on exploring the attributes of individuals that are useful in encouraging those who possess knowledge to share it. For example, Wu, Lin, Hsu, and Yeh (2009) pointed out that...
Broadly construed, leisure motivation research can be defined as the study of psychological and sociological reasons for participating in leisure activities. It includes examining why individuals become involved in various leisure activities and patterns...
In China, migrant workers are neither traditional peasants nor purely urban residents; instead, they are a marginal group residing between the urban and rural areas. They make great contributions to the development of the country, but the household...
At 2:28 p.m. on May 12th, 2008, an 8.0 magnitude earthquake struck Wenchuan, China. There have been a number of studies on the mental health and posttraumatic psychological symptoms of survivors of natural disasters over the past 20 years (Frankenberg...
Friendship plays a significant role in people's lives (Allan, 2008; Giddens, 1991). Social scientists have paid considerable attention to friendship and documented its various aspects (Allan, 1979, 1989; Ayata, 2002; Pahl, 2000; Yaniklar, 2001). However,...
Cultural diversity in small groups is an important concern because of demographic changes around the world (Oetzel, 2001). To understand these changes, many researchers have examined the influence of cultural diversity on small group processes and...
Customers enjoy engaging in pleasant dining experiences. Schmitt (1999) proposed in his theory of experiential marketing that these experiences were linked with experiential providers (EXPRO), which include communication, verbal identity and signage,...
Rapid economic development in China since the mid-1980s has resulted in considerable rural to urban migration, as migrants have sought better job opportunities in the cities. A commonly cited figure puts the number of rural migrants residing in cities...
Information competency, or ability and confidence in searching and using information (American Library Association, 2000), is one of the most important skills in the 21st century. Researchers have examined the role of personality traits as a mechanism...
Reflecting a trend in the health sector and highlighting professional requirements, medical institutions have increasingly come to value the concepts of social capital and health promotion, in a working environment that is high-risk, knowledge-intensive,...
Previous researchers have focused on the effect of hair color on helping behavior, gaining mixed results. Juni and Roth (1985) asked male and female confederates wearing either brunette or blond wigs to encounter male and female street pedestrians...
Perfectionism is generally defined as the "striving for flawlessness" (Flett & Hewitt, 2002, p. 5), but researchers disagree about the developmental roots of perfectionism. It is likely that a perfectionistic orientation develops over time, and...
It is an almost "normal" assumption that when young people leave the phase of adolescence they will "settle down" and become adults. However, according to Arnett (2000), adulthood does not automatically start after adolescence. He suggests that there...