Marketing to Women: Addressing Women and Women's Sensibilities

Teen girls think science and computers are cool, but that doesn't mean they want to pursue careers in those fields, according to a survey of 12-17-year-old girls by the Society of Women Engineers. More than nine in 10 (92%) have done some thinking...

As the Internet has moved from a niche- to a mass medium, online marketing has become increasingly sophisticated, and it offers a wide range of ways to make meaningful connections with women. Marketers are already moving well beyond the simple model...

Women and men are both likely to perceive female managers as being better at behaviors that are considered traditionally feminine, and male managers as better at those considered masculine, according to Catalyst. Leadership behaviors that are traditionally...

Two thirds (66%) of women consider themselves to be healthy eaters, compared to 63% of men, according to a Harris Interactive poll. While women and men are equally likely (35% of each) to say they eat whatever they feel like, women (25%) are more likely...