Marketing

The industry's business model is about to implode, and the agencies have only themselves to blame. The media industry has been through a lot recently. Assailed by digital, hunted by procurement, squeezed by the recession, media agencies have had...

The latest BrandZ list of the top 100 global brands shows that established names have bucked the downturn and continue to outperform the stock market. Despite the past year's economic doldrums, the value of the world's top 100 brands still rose...

Cadbury plans to recruit 2000 ambassadors to stage mini-Olympic Games-style events across the country as part of its sponsorship of London 2012. The confectionery company has signed a deal with charity Groundwork to run the multi-million-pound,...

Many brands have yet to discover the benefits of affiliate marketing, but marketers looking to use the channel for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity, writes Andrew McCormick....

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone. The BrandZ top 100 is one of those annual rankings that hit brand owners whether they like it or not, boosting egos here, raising eyebrows there, plunging...

- The first result is for LinkedIn. Hardy has 108 connections and six recommendations. - The second links to Hardy's 123people entry. - The third result takes us to an article on T-Mobile's plans to launch a user-generated music video ad. ...

The retailer suffered an unexpectedly dire fourth quarter and is in a state of flux, writes Jeremy Lee. As excuses for a poor sales performance go, the weather has been rather overshadowed by the wider global financial meltdown that has hit all...

Pedigree, the dog-food, events and pet accessories brand owned by Mars, is altering its family-friendly marketing strategy in favour of using shock tactics. The brand has partnered with The Petplan Charitable Trust (PCT) to tell the story of a stray...

Jonathan Warburton, chairman of Warburtons, is determined to conquer London and the South East. Interview by John Reynolds. Some brands spend years, and small fortunes, on new product development The approach of Jonathan Warburton, however, has...

Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released today (Wednesday). Datamonitor's Business Insights study predicts that charges for advertising on social networks will...

Critics of outdoor have long cited the medium's inability to be truly targeted, but digital technology has the potential to revolutionise the industry, writes Suzy Bashford. There is no doubt that the outdoor advertising industry has been at the...