Marketing

Mercedes-Benz has pulled off one of the biggest PR coups of the year for the brand's luxury SL touring car by creating the ad that isn't. Appearing on screens as a movie trailer and containing no branding, the pounds 15m campaign aims to add a contemporary...

This year's annual Biggest Brands survey, compiled exclusively for Marketing by ACNielsen, shows that consumers are as happy as ever to put big-brand FMCG products in their shopping trolleys. In spite of the marketing slowdown, shoppers continue to...

Matalan is one of the UK's leading retailers of clothing and homeware. The company has more than 150 stores, with an average of 30,000 square feet of space per store, selling brand name and private label merchandise. Although the stores were...

Fran Cassidy is marketing director at Carlton Television. She began her media career at agency Valin Pollen. She has also worked at More O'Ferrall Adshel as marketing controller. She joined Carlton in 1992. Lively, vivacious, quirky and direct -...

Nestle UK has abandoned Nescafe Hot When You Want, its self-heating coffee in a can, because it failed to get hot enough in cold weather. The company has stopped making the product in its current form and has commissioned Beverage Partners Worldwide,...

When trying to convey something of the feel of what Ofcom, the super regulatory body, will be like, journalists tend to reach for US parallels. The shorthand phrase, 'a bit like' the Federal Communications Commission (FCC), easily springs to mind....

Of all the communication tools that a marketer can invest in, public relations is probably the most underrated. PR is relatively cheap and is a wonderful method of providing information on a brand, while avoiding the clutter that so often reduces...

Lord Saatchi is incommunicado. The 56-year-old peer is holidaying on a yacht in the South of France and he won't be disturbed. In any case, his office assures me, he hates giving interviews. It is about as polite but firm a rebuttal as any journalist...

Executives at the Football League's top clubs are drawing up plans to separate First Division sponsorship from the lower divisions. The move would give the bigger clubs greater control over their commercial destiny - but could see the creation of...