Marketing

The culture secretary's flawed vision of local TV services is symptomatic of the authorities' myopia. If you've read this column before, you might have spotted that, in general, I'm fairly sceptical about the ability of politicians, regulators and...

- Describe yourself in three words. Over. Active. Imagination. - How do you define marketing? Delivering effective communications though various media and providing a voice for a product or service. - What advice would you give for someone...

Mention the government's 'Big society' initiative and you're likely to be met with either a blank face expressing apathy or a knowing grin aimed at concealing state of intellectual befuddlement. Back in July, when the prime minister unveiled his...

Marketers who are adept at engaging with consumers can struggle to communicate with colleagues. You know what's really hard about internal brand engagement? Everything Even experienced marketers - toughened in battles with rivals, wise to the capricious...

Marketers may be more enthusiastic about temporary line extensions than consumers, but great product innovation can deliver sales, writes Nicola Clark. Eddie McAffer, distillery manager at Bowmore, knew he was onto something special when a routine...

Nigel Holland - Regional president, UK & Africa, Tata Global Beverages. - The first two links take us to news stories on Indian websites in which Holland is mentioned or quoted. The first, on financial news website sulekha.com, is about falling...

Opodo, the online travel service, is reviewing its marketing strategy as part of wider plans to differentiate its offering from rival web-based travel agents. The brand aims to highlight that its service is unlike those of other travel websites,...

PizzaExpress is introducing a restaurant format, which it will use to trial products and services, including its first breakfast menu. The first 'new generation' outlet, which the pizza chain describes as a 'living lab' to test food ideas and design...

P&G's global head of marketing is embracing the worlds of sport and social networking. Procter & Gamble's 10-year deal with the International Olympic Committee is its biggest sports-sponsorship venture to date, spanning 38 categories, 50...

Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a key platform for brands, writes Ed Kemp. The past 12 months have been as tough for the sponsorship industry as for the England football team, although...

Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge. As Renault and Nissan become the latest brands to integrate their PR and marketing functions, several questions remain about the motivation behind such...