Marketing

Too many contracts create the illusion of value for brands and force agencies to live on kickbacks. As we set forth into Q4, and many of us lock and load for the Christmas rush, spare a thought for your humble media buyer. You might have sales...

Marketers need to help consumers make the brands-planet connection, writes Gemma Charles. Last week, the United Nations convened a conference in Japan aimed at tackling the alarming loss of animal and plant species. Biologists claim that the...

Amnesty, Save the Children, Oxfam and ActionAid are among the charities to have teamed up to launch a campaign to mark the centenary of International Women's Day (IWD) on 8 March 2011. The coalition has appointed ad agency Karmarama to devise a...

Marketing services forecast to suffer a 6% fall in turnover over next four years. The marketing services industry is facing losses of up to pounds 750m in turnover over a four-year period as a result of the government's planned spending cuts. ...

Five years ago, Liverpool FC beat AC Milan in the UEFA Champions League Final. The victory was hailed as a return to the glory days, but now the team is languishing in the relegation zone of the Premiership, having so far failed to meet expectations...

Ever alert to the exploitation of our fellow mammals, and the risks of a scorching latte in primate hands, Mole sought reassurance about Costa's latest TV ad. Costa Coffee: Hello, can I help? Mktg: Hi, I'm calling to find out about your new advertising...

Should brands do more to cash in on the rising popularity of Halloween? Taking a lead from the US, over the past decade, sales of Halloween-related merchandise have soared, meaning the festival is now the third biggest by value behind Christmas...

David James, marketing director for consumer at BT Retail, is working to cement the brand's popularity in new areas. Interview by Adam Woods. Picture this: David James, BT Retail's marketing director for consumer, shouting at his TV screen in a...

Sales among specialist footwear retailers are increasing, but general clothing stores are gaining share in a highly complex market, writes Jane Bainbridge. From Louboutins to Red or Dead and Hush Puppies to Havaianas, the shoes you wear are as much...

Retailer's 15m Clubcard holders to benefit from 'multichannel' relaunch in 2011. Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes in the programme's 15-year history. From next year, 15m Clubcard...

Point-of-purchase activity is no longer the poor relation in the marketing family, thanks largely to digital innovations and consumer demand, writes Mary Cowlett. While the economic downturn has compelled brands and retailers to reassess how they...

Whitehall marketing roles will vanish after the coalition's cuts take hold, writes Gemma Charles. - Marketing job losses An investigation by Marketing has found that up to 100 government marketing jobs are under threat as individual departments...