Marketing

Articles from October 13

101 Christmas Premiums: Tough Times Shore Up Rewards' Effectiveness
Cutting back on seasonal gifting may prove counterproductive for businesses, writes Stuart Derrick. Britons love Christmas, but this year the urge to splurge is likely to be tempered by the reality of job losses, pay freezes and economic uncertainty....
Adwatch 13.10.10: HSBC
Latest ad in long-running campaign fails to deliver a sufficiently clear message. The HSBC campaign has been running long enough for most people in Britain to have seen one of its many instantly forgettable commercials. I say this because I remember...
Alan Mitchell Reinventing Marketing: Nothing Must Detract from Building Trust in Your Brand
Brand managers are propagating 'occupational diseases' that must be combated, otherwise they can destroy consumer trust and ultimately prove catastrophic to brands, writes Alan Mitchell. Marketing's greatest invention is the brand. In effect unheard...
Andrew Walmsley on Digital: Music to Their Ears
The internet has given record companies and artists new ways in which to reach their audience. There was a time when the future of media was bobbing on the North Sea, feeling unwell and harassed by the GPO and the men from the ministry. Pirate...
Brand Manager of the Week: Sam Dolan, Marketing Manager, Cravendale
- Describe yourself in three words. Wise old cow (very apt for a milk brand). - How do you define marketing? Alerting the world to the benefits of buying and using a product. - What advice would you give someone starting their marketing...
Brands Drawn to Google TV's Ad Targeting Offer
Brands are beginning work on highly targeted, internet-style advertising campaigns ahead of the expected UK launch of Google TV. The increased focus from brands comes as technology company Logitech rolls out a consumer device to carry the service...
Caught Up in Politics
Cameron's 'Big society' will provide fresh opportunities and challenges for brands. The 'Big society' was undoubtedly the dominant theme running through David Cameron's first speech as prime minister at the Conservative Party conference last week....
Dressing It Up
Clothes retailers face a struggle to protect their value proposition amid rising costs. After performing so well during the recession, value-driven clothes retailers are now facing a crisis. The underlying reasons are twofold. First, the price of...
Editor's Comment: City Brand in Need of Goal Fest
Manchester City is 'without doubt going to become the biggest and best football club in the world', says its executive chairman Garry Cook. If you believe Manchester United boss Sir Alex Ferguson, however, it will have to overcome the fact that...
Helen Edwards on Branding: Xerox Means Business
The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand. Xerox wants to sell you accounting services. Xerox wants to sell you accounting services. You can see the challenge faced by Ursula Burns, one...
Manchester City Hit as Global Brand Plans Stall
Club's commercial ambitions take knock with loss of chief marketing officer. Manchester City Football Club has suffered a dent to its ambitions to become one of the biggest football brands in the world, following the departure of its chief marketing...
Marketing Mole: We'll Call You - PizzaExpress
Moles love pizza, so we were excited to discover that we will soon be able to indulge our passion for it at breakfast-time - without touching last night's leftovers. PizzaExpress: Hello, how can I help you? Mktg: I am trying to find out more...
Marketing Mole: Who Does Google Think You Are? - Stefan Gaa, Group Marketing Director, Reckitt Benckiser
- The first link leads to a presentation about Reckitt Benckiser. - The second and third push to references to Gaa on the RB website. - The next link is to a report about the company's change of marketing structure. - The final link is to...
Motorola Plots Assault on Smartphone Market
Mobile phone manufacturer backs DEFY device with 'life-proof' TV campaign. Motorola is stepping up its efforts to win share of the growing smartphone market with its first TV ad campaign of the year. The push, by Ogilvy & Mather, will promote...
Opinion: The Marketing Society Forum - Will Brands Continue to Spend Money on Online Banner Ads?
Although investment in online display ads, including banners, grew by 6.4% between January and June, it was outperformed by spend on paid-search marketing, which rose by 8.9%. YES - Enda McCarthy, Chief executive, Publicis Modem Click-through...
Oxfam
The downturn has hit the development charity's sources of voluntary income, writes Peter Stapleton. The recession has brought mixed blessings to global development charity Oxfam, which has reported a rise in its sales of second-hand clothing and...
Profile: Everything but the Kitchen Sink
Sally Sidani, vice-president of European marketing for Remington and Russell Hobbs, has a lot on her plate. By Loulla-Mae Eleftheriou-Smith. Sally Sidani, the newly promoted vice-president of European marketing at Remington and Russell Hobbs, started...
Returning to the Fray
Following some high-profile mishaps, AOL is back with a whole new strategy. After a number of years in the doldrums, AOL is attempting yet another comeback. Having failed as a broadband provider and then as a social network owner, it has a new goal:...
Sector Insight: Seasonal and Boxed Chocolates - Thinking outside the Box
Chocolate brands are tapping into a wider range of events and novelty products as they seek to arrest a fall in sales in real terms. Halloween is approaching and pumpkins are at the ready, as celebrations to mark this ghoulish date have become the...
The Week in Marketing
- Argos backs Vision Argos has hired retail marketing agency Live & Breathe to promote its 'Vision' range of TVs and electrical equipment. The agency has been briefed to communicate product features within the in-store environment, and provide...
What It's Really like Inside: The Co-Operative Travel
- How does the team come up with fresh marketing ideas? The travel industry is like few others. Thirty years ago, foreign holidays were rare; 20 years ago going to Disneyworld was still the trip of a lifetime, and even 10 years ago nobody thought...
Wrigley and Cadbury Eye Up 'Non-Stick' Gum
Wrigley and Cadbury are among the brands rumoured to be looking to license the technology behind a new chewing gum that, it is claimed, can be removed from surfaces using only water. Rev7, available in spearmint and peppermint flavours, is the product...