Marketing

New research from Ebiquity suggests that social media is starting to bring marketing and corporate affairs teams together, but many brands are still struggling to align their marcomms activities. The growing influence and power of social media ...

- Describe yourself in three words. Creative, passionate and a 'Zillan'. - What would you be if you weren't a brand manager? Working in a design agency. - What advice would you give someone starting their marketing career today? Ask...

The Co-operative Group plans to launch a grocery home-shopping business next year in an effort to increase its 'share of wallet'. The 3000-store convenience retailer is 'investigating opportunities' to create an online transactional business, which...

I'm currently reading a tome about ancient Rome, in which loyalty is a recurring theme. Loyalty to one's general, to the Emperor and to the Empire. Translating the concept to marketing may seem trite, but the principles are the same. Key among them:...

The veteran imaging brand is struggling to keep up with digital developments, writes Matt Chapman. The annals of history relate that when Kodak founder George Eastman created the brand, he stipulated that its name must be short, impossible to mispronounce...

Alex von Schirmeister, Vice-president of marketing, operations and advertising, eBay Europe. - The first link is to the LinkedIn search page for people with the names Alex Von; the second is von Schirmeister's profile. - The third result is a...

Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The secretary of state for health has unveiled a government strategy to enlist the help of food brands and retailers in a campaign aimed at reducing the amount of calories...

Lee Rolston, marketing director of Muller, is proud of the brand's unusual latest TV advertising campaign. Interview by John Reynolds. Whisper it: Lee Rolston, the Liverpudlian marketing director of Muller, has a bit of a thing for Manchester. In...

The modern consumer wants to move seamlessly across different platforms, presenting a new set of challenges for contact centres, writes Robert McLuhan. It has been a decade since digital channels turned call centres into multichannel contact centres....

Brands were surprisingly subdued in their recent Rugby World Cup campaigns, but expect a big increase in activation by 2015, writes Alex Brownsell. It appears to have somehow passed millions of people by that the world's third-biggest sports event...

- Nike runs with Ellie Nike has rolled out an online video featuring pop singer Ellie Goulding training for 'Run To the Beat', the London music industry half-marathon, which took place on 25 September. The 'Music runs Ellie' film was created by...

Whitbread, the owner of Premier Inn and Costa Coffee, is to overhaul three of its four restaurant brands in an attempt to attract a younger audience. The brand positioning and advertising for Beefeater Grill, Brewers Fayre and Table Table is under...