Marketing

Articles from May 30

Adwatch
Marketing's unique weekly analysis of advertisement recall in association with TNS. Marks & Spencer 'Shwopping' ad does its job of clearly explaining a worthy and creative concept Dan Douglass, Executive creative director, MRM Meteorite ...
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Brand Barometer
While I'm happy to confess to being a David Beckham fan, it feels like he is everywhere at the moment and that there's nothing the man won't endorse. However, despite his ubiquity, it seems the public's appetite for GoldenBalls has yet to be sated....
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Brand Manager of the Week: Andy Irving, Senior Product Manager, Xbox UK
- Describe yourself in three words. Happy-go-lucky. - How would you define marketing? Truly understanding your audience and consumer, and intelligently talking to them in a way that's sympathetic to your brand. To drive sales, obviously. ...
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Brands Weigh Up Arts Sponsorships
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands are reaping the benefits of such sponsorships, writes Matt Chapman. Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction,...
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French Connection
The fashion brand has celebrity fans, but is struggling against high-street rivals, writes Kim Benjamin. Earlier this month, the Duchess of Cambridge was spotted rummaging through the sales racks of French Connection's King's Road store in London....
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Kellogg Chief Departs amid Global Rebrand
Stephen Twaddell leaves company as brand faces 'most significant update' yet. Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global rebranding billed as the 'most significant update' of its corporate identity...
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Mtv
The station has grown into a brand housing channels that are viewed in more than 500m homes worldwide. Now 31 years old and heading toward middle age, MTV has retained its status as a popculture creator, through shows such as Jersey Shore and controversial...
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Opinion
With 'data visualisation' finally at the forefront of marketers' consciousness, it is important that truth is not a casualty of creativity. Our industry has a curious habit of 'discovering' decades-old intellectual theory and seizing upon it like...
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Pizza and Pasta Restaurants
The recession has done little to curb consumers' appetite for these foods, writes Jane Bainbridge. MAIN PLAYERS SIMON WALLIS - Sales and marketing director, Domino's Wallis, a pizza-marketing veteran, joined Domino's Pizza UK and Ireland in...
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Profile Builder: Who Google Thinks You Are - Michael Inpong, Marketing Director, Muller Dairy
- The first two results link to the story of his appointment. - The next pushes to a search for a 'Michael Muller' in Chicago. - The fourth link is to the Facebook profile of a 'Michael Iron-Man Muller'. Verdict This is a very weak profile...
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Shift
As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling the dark side of social media, writes Nicola Clark. The research director of a media agency once explained away statistics showing that a growing...
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Tech
Does General Motors' withdrawal from Facebook ad spaces mean it is antisocial? Does Facebook really understand advertising? George Nimeh looks for the answers. Just as the world's biggest social network went public, General Motors, the world's biggest...
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The Age of the Interim Marketer
At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady. Over the past decade there has been a rise in temporary...
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The Marketing Interview: Chris Clark
The HSBC group marketing director is overseeing changes to the bank's positioning, marketing structure and use of social media. A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors clouded in a swirl of...
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The Marketing Society Forum: Are Marketers Keeping Pace with Changing Consumer Preferences?
A report from Fujitsu has questioned Britain's ability to adapt and remain competitive. YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The...
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This Week
- Europe ultimatum for Google The European Commission sent an ultimatum to Google last week, as part of an ongoing probe, asking it to provide remedies for a series of concerns from rivals over its alleged dominance of the search market, writes...
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We'll Call You: BMW
Mole was intrigued by the prospect of winning the use of a Bimmer for a year, but would the prize car be one of the bling-tastic gold models used in the promotion? BMW: Welcome to customer information. How can I help you today? Mktg: Hi, I've...
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