Marketing

Articles from February 23

A Golden and Wonderful Marriage
Once Golden Wonder had to scale paper mountains to do analysis. But no more. Laura Mazur takes a look at a hi-tech union Until relatively recently, whenever the marketing department at snacks group Golden Wonder wanted to do some heavy-duty data investigation...
BLA Group and Ford in Launch of the Year
Ford's new quarterly aims to set higher standards in motor industry customer magazines. Robin Cobb describes how BLA's expertise has been harnessed to achieve this. It's the customer magazine launch of the year. Produced for Ford by the BLA Group, the...
Clear as Windows
At long last Windows is talking plain English. Clive Couldwell previews the Windows '95 show Windows '95, the latest all-singing, all-dancing incarnation of Microsoft Windows, gets its first real outing in public at the Windows '95 Show (Olympia, February...
Does Unilever's Move Mean Direct Success?
The prophets of doom were wheeled out by the advertising community once again last week when the news leaked that Unilever had appointed Brann Direct on a group-wide basis. Here comes another treacherous client a la Heinz on the descent to the grubby...
Faint Hearts Never Won Iron Lady
"But Harriot, come at it from this perspective. Three months ago when we were pitching for business, did anyone ever ask me who we were owned by?" It's the long-awaited flash of steel. For a woman portrayed as a harpy with balls, Christine Walker is...
Going for the Global Goal
This year's Market Research Society conference probes international marketing and the dilemmas thrown up by new technology. Now, more than ever, marketers need market research. The thrust into global markets will prove this, as an international line-up...
Nightmare on Media Street
A freedom to build cross-media empires is the holy grail for wanabee moguls. Conor Dignam looks at the consequences The vision of a nightmare future, in which a handful of media moguls control a monopoly of television, national newspapers and radio,...
Pulling Power
Bulmer has brought in a new financial management system to keep a tight rein on profits. Staying ahead of the pack in today's cluttered and competitive markets demands more than being innovative and quick-witted. It means making solid, profit-driven...
The Data Invasion
In the relentless tide of new data, there is a risk of the marketing function being swamped. Marketers in the packaged goods sectors are becoming alarmed at the huge volume of research data that is now threatening to overwhelm their desks. Paul Freeman,...
Tomkins Takes a Bigger Slice
Amanda Richards reports on a recent takeover in the troubled cake market Tomkins does indeed do exceedingly good deals. As the venerable Mr Kipling might have said, if asked for his opinion on last week's [pounds]35m acquisition of Lyons Cakes from...