Marketing

We all know that young people use the internet, but the extent of their immersion is little understood. Across the planet, kids today share, collaborate, create and learn in ways that simply were not possible 10 years ago. They are becoming the...

Travel firm's shift raises questions over value of offsetting. Sustainable travel-agent Responsibletravel.com is to end its use of carbon offsetting, creating a buzz in green marketing circles in the process. As one of the first brands to offer...

At the MediaGuardian Changing Advertising Summit on Monday, the Advertising Association's new chief executive, Tim Lefroy, sought to spell out his agenda. It has not been easy for him to pick up where Baroness Peta Buscombe left off. She tackled...

The debt-mired chain faces reduced profits and increased online competition. The money raining down in Gala Bingo's latest ad campaign is a poor reflection of the reality faced by the brand. The company's owner, Gala Coral, is facing a battle...

Healthier options and consumers' desire for affordable treats have helped this sector to continue to grow during the recession. Sweet biscuits have long had a role in the UK as a pick-me-up. As a result, their sales hold up well in times of economic...

We take the hassle out of finding the right product or service - you ask the question, we'll provide the answer. IT'S A WRAP Q: We have a fleet of cars and vans we would like to brand. Who could help? A: Give Inchmere Design a call (01295...

- Claire Harrison-Church, Brand communications director, Sainsbury's. - The first result is a news item from Marketing from January 2009, announcing Harrison-Church's hiring by Sainsbury's, while the second is news of her previous career move to...

There is a handful of core attributes and skills that the best marketers have at their disposal. The gorgeous late-autumn weather in Boston is coming to a close and winter is starting to exert its influence over MIT's riverside campus As the nights...

Amazon and John Lewis are among the brands to have made it clear they will be using alternative despatch arrangements during the ongoing Royal Mail strikes, but others have been more reticent. MAYBE - DAN DOUGLASS, EXECUTIVE CREATIVE DIRECTOR, METEORITE...

We invited telecoms marketers and agency experts to discuss brand loyalty in a price-driven market and the impact of the iPhone. Despite spending millions of pounds on advertising, mobile and broadband operators still suffer from low brand loyalty....

- Lavazza makes date Italian coffee brand Lavazza has launched its 18th calendar and a European advertising campaign. The 2010 Lavazza calendar illustrates 'The Italian espresso experience' using photographs inspired by six well-known Italian arias,...

Brands seeking to cement their association with popular sports are increasingly turning to unofficial fan groups for tie-ups, writes Ed Kemp. The rivalry between England's Barmy Army and Australia's Fanatics this summer was, at times, as gripping...