Marketing

Articles from July 21

Adwatch 21.07.10: EuroMillions
International lottery fails to hit the jackpot with tropical island paintballing fantasy execution. EuroMillions is a fantasy. The amount won is fantastically high. The biggest-ever win, by a 26-year-old Spanish woman, was EUR126m - a level of fantasy...
Read preview Overview
Andrew Walmsley on Digital: Healthy Potential
Online profiles, user-review sites and decision-support software are set to revolutionise healthcare. More than 40% of the UK adult population now banks online, while about 26m of us use Facebook. Checking our profile online has become a part of...
Read preview Overview
Beyond the Name Game
Virgin's Maverick appears to be more than just an exercise in vanity publishing. Virgin's plans to move into consumer magazines with the launch of lifestyle title Maverick, overseen by Holly Branson, has led some to wonder whether her father, Richard,...
Read preview Overview
Brand Manager of the Week: Antony Hawman, Brand Partnership Manager, My-Wardrobe.Com
- Describe yourself in three words. Creative, persuasive, obsessive. - How would you define marketing? Engaging a consumer with your product and keeping them informed and interested to result in sales or awareness. - What would you be if...
Read preview Overview
Cashing in on the Twilight Phenomenon
Brands are clamouring to tap into the success of popular cinema releases, writes Andy Fry. You do not have to be a marketing visionary to see why brands such as Volvo and Burger King want to piggy-back Summit Entertainment's multibillion-dollar...
Read preview Overview
Coke Zero in Shake-Up of Digital Ad Strategy
Coca-Cola is overhauling its digital marketing programme for Coke Zero and has appointed Lean Mean Fighting Machine to the task. The agency, which won the account from Glue Isobar, will centre the digital activity on the third series of Coke Zero...
Read preview Overview
Cuban Cigars
Sales of the luxury Caribbean tobacco products have plummeted in recent years, writes Jeremy Lee. When it comes to smoking, the UK authorities appear to have taken a cue from Stalinist Russia, retouching photos to excise inconvenient items. Winston...
Read preview Overview
Don't Blame It on the Weather
A 'bad summer' has long been a one-size-fits-all excuse for poor sales of a wide range of products. Now it's time for marketers to turn British weather's unpredictability to their advantage, suggests Mary Cowlett. If there is one thing the British...
Read preview Overview
Editor's Comment: Method in Stelios' Madness
Van Gogh once said that orange is the colour of insanity. If easyGroup founder Sir Stelios Haji-Ioannou's recent antics are anything to go by, it looks like the artist was right on the money. On the surface, Stelios' decision to sue easyJet, the...
Read preview Overview
Ford Rethinks Ad Plans to Emphasise 'Quality'
Car marque flags up value pledge as it moves away from price-led approach. Ford is preparing an integrated ad campaign that will flag up the value of its vehicles, rather than focusing on price-led promotions. The US marque is concerned that...
Read preview Overview
Government Told Not to Scrimp on 2012 Activity
The government has been advised by the head of Canada's marketing strategy for the 2010 Vancouver Winter Olympics against cutting its marketing budget for London 2012. With just over two years until the London event, Greg Klassen, senior vice-president...
Read preview Overview
Hard Times
The paywall around thetimes.co.uk has driven away readers and brands, writes Andrew McCormick. When the first edition of The Times was published on 1 January 1785 it relied on the technology of the printing press. Its current editor, James Harding,...
Read preview Overview
Helen Edwards on Branding: Brands Need the Odd Ad Lib
A focus on scripted service can create staff tensions, to the detriment of the customer experience. Restaurant chains know they have to offer a high level of customer service, and try hard to achieve it; perhaps too hard. I was in a branch of one...
Read preview Overview
Jeremy Lee on Media: 'Dirty Des' Might Clean Up
The owner of OK!'s bid for Five demonstrates how his ambitions remain high and his pockets deep. There's something rather tantalising about the offer that Richard Desmond, the man habitually referred to as 'Dirty Desmond' by Private Eye, due to...
Read preview Overview
Marketing Mole: We'll Call You - Tetley
Mole likes a bit of nostalgia, so when we read that Tetley planned to revive its animated tea folk we wanted to find out whether the news was true. Tetley: Hello, can I help you? Mktg: Hi, I am trying to get some information about the new ads....
Read preview Overview
Marketing Mole: Who Does Google Think You Are? - Anthony Thomson, Chairman and Co-Founder, Metro Bank
- The first link is to the LinkedIn profile for an Anthony Thomson, but not the Metro Bank founder. - The second result is a news story about the FSA granting a licence to Metro Bank. - Next is the programme for a conference organised by the...
Read preview Overview
Off the Record
In the hunt for extra revenue, the music industry is embracing artist spin-offs, writes Nicola Clark. Lady Gaga's decision to team up with Coty to launch a perfume is not altogether surprising. Artists such as J.Lo, Victoria Beckham and even Avril...
Read preview Overview
Opinion: The Marketing Society Forum - Has the Coalition Government Started Asking Too Much of Advertisers?
Health secretary Andrew Lansley has called on brands to turn their in-kind support for public health campaigns into financial backing, holding out the prospect of lighter-touch regulation in return. NO - MIKE WELSH, CHIEF EXECUTIVE, PUBLICIS DIALOG...
Read preview Overview
Profile: Retuning Saab's Brand Engine
David Pugh, marketing and PR director, Saab GB, is revelling in the opportunities created by a change of owner. Interview by Alex Brownsell. Saab GB's marketing and PR director, David Pugh, likes to talk. As well as enthusing about the Swedish automotive...
Read preview Overview
Slowly Defrosting
A sluggish housing market has had a dramatic impact on sales of big-ticket domestic appliances, writes Jane Bainbridge. The trend for big US-style fridge-freezers means even chilling food has become an opportunity for some to flaunt their wealth....
Read preview Overview
The Week in Marketing
- RAC goes to drive-in RAC is embarking on a fresh marketing strategy to engage drivers at its own events, rather than solely on service-station forecourts. The motoring services and vehicle recovery brand is holding a series of drive-in movie events...
Read preview Overview
What It's Really like Inside: Treloar's
- How does the team come up with fresh marketing ideas? At the heart of our creative thinking sessions are young people with disabilities and the enormous challenges they face in their lives. - What are the perks? Working with bright people;...
Read preview Overview