Marketing

Articles from July 20

Adwatch 20.07.11: Specsavers
Latest in the series of 'need glasses'-gag ads takes an unusually action-packed turn. The Royal Navy may have recently decommissioned our last aircraft carrier, but Specsavers has managed to get one into its latest ad - in fact, maybe that's why....
Andrew Walmsley on Digital: The Science of Site Seeing
Developments in artificial intelligence mean leading websites can perfect the art of personalisation. I went to Selfridges this morning; I was in Oxford Street and had half an hour to kill, so I drifted in for a mooch. I walked in the main door,...
Brand in the News O2
What has happened? O2 is rolling out a major extension to its Priority loyalty scheme in which it teams up with 30 brands, including WH Smith, French Connection and Harvey Nichols, to offer customers location-based 'treats'. Priority Moments,...
Brand Manager of the Week: Kate Donohoe, Brand Manager, De'Longhi
Describe yourself in three words. Bubbly, determined, confident. What would you be if you weren't a brand manager? A midwife or a counsellor. What advice would you give someone starting their marketing career today? Always be willing...
Brands Bring It All Together
Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where market ing, PR and digital meet. It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss how brands can deliver...
Burger King Launches Spicy Whopper Variant
Burger King is aiming to increase summer footfall in its UK restaurants with the launch of a spicy variant of its Whopper burger. The Hot BBQ Whopper, which is expected to be priced at about pounds 3.50, will roll out in restaurants this month....
Editor's Comment: Why Facebook Must Self-Censor
In his report 'Letting Children be Children,' Mothers' Union chief executive Reg Bailey said too many parents either encourage or turn a blind eye to children signing up to sites such as Facebook, watching adult films and so on. Much of the report,...
Facebook Signs Up to AA 'Childhood' Review Panel
Advertising Association panel will address Review concerns and report to PM. Facebook is wading into the debate on the premature sexualisation and commercialisation of childhood, in response to the publication of the Bailey Review last month. ...
Helen Edwards on Branding: People: Assets or Liabilities
McKinsey can show News International how to manage the crisis after a damaging protocol breach. Leaders of 'people businesses' are fond of saying that their most valuable assets 'go up and down - in the elevator every day'. The chances are that,...
Marketing Mole: We'll Call You - Maximuscle
Every summer, Mole is glued to the cricket, so ads for Maximuscle with England's Stuart Broad caught our eye. But we were afraid of overdoing the iron-pumping. Maximuscle Hello, can I help you? Mktg Hi. I have just seen the ad for your products...
Marketing Mole: Who Does Google Think You Are? - Kevin Brennan, Chief Executive, Quorn Foods
- The first link is to edp24.co.uk, a local news site for Norfolk. - The next link is to a story on moreaboutadvertising.com. - The third reference is to a story about Quorn's plans on foodmanufacture.co.uk. - The next link refers to a story...
Marketing Promotion: Where to Invest for Digital Success
With an increasing number of platforms vying for a slice of digital marketing budgets, Marketing, in association with Efficient Frontier, asks whether Google and Facebook have all the answers. Demand for Facebook ads has soared as brands have increased...
Opinion: The Marketing Society Forum - Does Reputation Matter More Than the Ability to Reach a Target Audience?
Questions have been raised about the impact of negative sentiment on the reach of media channels following the closure of the News of the World after claims of phone-hacking and corruption. YES - NAOMI TRONI, GLOBAL CHIEF MARKETING OFFICER, EURO...
Penguin
When Allen Lane found himself stuck at a station with nothing to read, a famous brand was born. Penguin is perhaps best known for its classic book covers, which adorn items from mugs to deck chairs, but the book publishing company created by Allen...
Profile: Back on the Fast Track
Andy Duncan, chief executive of HR Owen, is now using his media and FMCG skills to sell Ferraris and Bugattis. Interview by Alex Brownsell. It is clear that Andy Duncan, the former Channel 4 boss and now chief executive of luxury car retailer HR...
Social Data Tools Gain Traction with Brands
A series of brands, including fashion retailer Guess and Starwood Hotels, are adopting new technology that will allow them to integrate their consumer information with Facebook's 'social graph' user database. At last week's Social Media Marketing...
Spreading into New Territory
Sweet and savoury spreads have enjoyed success over recent years, but with a high level of market penetration, brands must innovate. From Marmite's no-nonsense 'Love it or hate it' proposition to Nutella's successful assault on UK households, transforming...
The Battle for Screen Survival
Doomsayers have predicted the demise of cinema for years, but trends such as streaming live content and cross-platform partnerships could provide new revenue and advertising channels, writes Nicola Clark. Daniel Radcliffe confessed to crying while...
The Fusion of Celebrity & Technology
Justin Timberlake and Will.i.am might seem unlikely marketers, but the union of artists and tech brands may be more than just PR, writes Adam Woods. Intel's William James Adams doesn't appear to have a LinkedIn page, but if he had, it would be an...
The Sun on Sunday
The News of the World has been axed, but what will emerge from the ashes, asks Rachel Barnes. Whatever name News International eventually settles on for a successor to the News of the World, it will undoubtedly face a whole host of challenges that...
The Week in Marketing
- Amazon plans tablet Amazon is to launch a tablet computer running Google's Android operating system in October, according to a report in the Wall Street Journal. The brand is to use its tablet to position itself in mobile commerce and sell more...
Travel's Online Challenge
More bad news at Thomas Cook is a challenge for operators, writes Loulla-Mae Eleftheriou-Smith. Thomas Cook, one of the UK's 'big two' tour operators, shook the travel industry last week by announcing it will be carrying out a 'fundamental and operational...
What It's Really like Inside: Reckitt Benckiser UK
How does the team come up with fresh marketing ideas? Together. We constantly throw ideas around, and we steal with pride: if the Finish team comes up with a great idea, it won't be long before the Nurofen team is working out whether it can apply...