Marketing

Articles from November 16

Adwatch 16.11.11: Holland & Barrett
Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'. TONY QUINN, HEAD OF PLANNING, JWT LONDON Every Wednesday, without fail, I approach Highbury & Islington Tube station with one purpose in mind. I'm quite...
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Andrew Walmsley on Digital: The Race to Change TV
The impending UK launch of Google TV is the latest in a long line of attempts to combine two media. Back in the late Pleistocene period (1997 I think) I went along to the launch of WebTV in the UK. There was a lot of excitement; the business had...
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Brand Manager of the Week: Lenny Smith - Marketing Manager, the Independent, I, the Independent on Sunday
- What would you be if you weren't a brand manager? A speech therapist. - What attracted you to your current job? The opportunity to work in a small team on a big title, such as The Independent. I get to work on exciting projects, which have...
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Champions of Design: Le Creuset
The stylish cookware brand has an unmistakeable association with all that's best in French cuisine. First forged in 1925 in a foundry in Fresnoy-le-Grand, France, Le Creuset's cast-iron cookware is still hand-made today, using the same techniques....
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Early Closing for Best Buy
Does the closure of the US electricals chain's UK stores sound a warning to other overseas retailers looki ng to set up shop here, asks Matt Chapman. The announcement that Best Buy Europe is to close its 11 UK stores has sent a shiver down the spines...
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Editor's Comment: Nokia Shows the Future of Retro
As the old joke has it, nostalgia isn't what it used to be Everyone knows that reading the entrails is a dangerous business, but if looking forward is risky, what about looking back? Cadbury's Wispa capitalised on affections for the 80s using the...
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Freeview's Pounds 60m Gambit
Will the TV service's breadth-of-offer focus draw viewers away from pay TV, asks Sarah Shearman. The digital switchover is nearing completion, with the analogue TV signal in London due to be one of the last to be turned off next April Consequently,...
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Global Radio to Roll out Regional Daily-Deal Sites
Global Radio, which owns the Capital and Heart radio networks, is preparing to take on Groupon and LivingSocial by launching a daily-deals website later this month. The first Welovelocal.com site, which launches next Monday (21 November), will focus...
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Helen Edwards on Branding: Devoid of Meaning
Marketers cannot take research into the relationship between consumers and brands at face value. This year's Meaningful Brand Index research study, from Havas, has succeeded in gaining some frothy headlines. Even the Financial Times took the bait,...
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Maintaining a Healt Hy Glow
Bodycare and hair-removal products remain strong areas of interest for women who want to improve th eir appearance, writes Jane Bainbridge. Today's 'body beautiful' image is hairless, flaband dimple-free, smooth and sculpted. This might be possible...
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Marketing Mole: We'll Call You - First Choice
The high-street stores of First Choice and Thomson are being merged. Does that mean Mole's holiday is going to be invaded by other people's children? First Choice: Morning, (name) speaking, how can I help? Mktg: Hi, I have a question. My boyfriend...
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Marketing Mole: Who Does Google Think You Are? - Lionel Benbassat, Incoming Director of Marketing and Brand, Eurostar
- The first link is to a press release on Eurostar's website about the royal wedding. - The second is to a story about Benbassat's appointment in the marketing press. - The third result is about the Eurostar Tri-City-Athlon, in which he participated....
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Mercedes-Benz Unveils 'Street View' Campaign
Mercedes-Benz has embarked upon its biggest UK marketing campaign for several years, as it looks to revive its aspirational appeal among younger consumers. The German automotive brand is to launch a series of models, including a new A Class mini...
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Nokia Puts Lumia to the Fore in Global Campaign
Handset manufacturer to tap into nostalgia with Snake homepage takeovers Nokia is reviving its Snake game for a series of high-profile homepage takeovers to back this week's launch of the Lumia 800, its first Windows phone, as part of an pounds...
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Opinion: The Marketing Society Forum - Can Discounting Serve to Win Back Consumer Trust after a Crisis?
Australian airline Qantas has offered free travel to the tens of thousands of passengers affected by its recent industrial dispute, which grounded its entire fleet and hundreds of flights in 22 countries. YES - ALISON HOAD, VICE-CHAIRMAN, RKCR/Y&R...
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Profile: Creative Solutions
Danielle Crook, director of brand marketing, Vodafone UK, is keen that the company strives for inventive campaigns. Interview by Nicola Clark. Danielle Crook arrives for our interview fresh from pledging her allegiance to the Queen of England. While...
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RBS Group Plans Major Online Forum Initiative
The Royal Bank of Scotland group is turning to social media to expand its 'helpful banking' positioning, with a social CRM initiative that will allow consumers to give feedback on banking with its NatWest and RBS chains. The banking group is trialling...
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Rethinking the Recommendation Economy
Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes Nicola Clark. Facebook is making renewed attempts to boost its advertising platform this year...
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Special Report: Direct Marketing Report - Redefining Direct Mail
As marketers become swamped with data gathered from the digital world, they are looking for agencies to help turn this information into nuggets of gold, writes David Benady. From continued headlines complaining of landslides of 'junk mail' to increased...
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The Week in Marketing
- John Lewis ad launch John Lewis launched its Christmas TV ad last week by showing the clip on Facebook and YouTube ahead of its first broadcast at the weekend, during The X Factor on ITV1. The ad, by Adam & Eve, features a boy impatiently...
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The X Factor
Viewing figures for ITV's popular talent show have slipped from last year's highs. Does anyone else have a sense of deja vu? Six months ago, Simon Cowell's absence from the Britain's Got Talent judging line-up was being blamed for falling viewer...
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What It's Really like Inside: Innocent Drinks
- How does the team come up with fresh marketing ideas? It is very rare that an idea gets shot down and that positivity breeds good ideas, because people have the confidence to speak up. - What are the perks of the job? You can walk around...
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