Marketing

Articles from April 1

Adwatch 01.04.09: Visa
This ad's message is unclear and compares badly with Barclaycard's 'man in a flume'. I'm a little confused by this Visa ad, and the more I watch it, the more confused I become. What is it trying to say? Is it that having a credit card is easier...
Amanda Andrews on Media: Getting in on the Game
Video games are offering advertisers a widening range of innovative and engaging opportunities. The computer-generated city in which the action of racing video game Burnout Paradise takes place features an 'Obama for President' billboard. Its appearance...
Andrew Walmsley on Digital: Currency Conversation
Those calling for a currency for online media are overlooking one important point: it's already here. As the Treasury pumps more money into the economy, we seem to have less and less of it. To make the pill more bitter still, what money we have...
Branding with 'Old Big 'Ead'
The late, lamented Brian Clough could have taught today's marketers a thing or two. The Damned United, a film charting the tumultuous 44-day reign of Brian Clough at Leeds United FC, opened last week. Marketers under the age of 30 will probably...
Brand Manager of the Week: Lindsay Strachan, Brand Consultant, Scottish Widows
- Describe yourself in three words. Enthusiastic, organised, creative. - What would you be if you weren't a brand manager? I studied music management and I've always fancied organising festivals So, I'd most likely be thigh-deep in mud, listening...
Bread and Morning Goods: A Good Slice of the Market
The purchasing dynamics at play in the bread market are shifting, but on the whole the sector remains robust, writes Jane Bainbridge. Bread is a staple of British diets but there are many pressures on this sector. Consumers are making efforts to...
DAB Eyes iPlayer Effect
The BBC's fresh enthusiasm for online radio could help DAB out of limbo, writes Sarah Johnson. There is tentative hope that DAB digital radio could finally pick up some of the momentum it so desperately needs. This hope rests on Tim Davie, the BBC's...
Direct Marketing Leagues: Survival of the Fittest
Agencies that can work across disciplines should emerge from the recession in a strong position, writes Noelle McElhatton. In the year when we mark the 200th anniversary of Charles Darwin's birth, phrases used by the great scientist, such as 'natural...
Editor's Comment: COI 'Help' Could Hinder Banks
This week the COI's deputy chief executive, Peter Buchanan, offered his organisation's marketing services to our growing number of nationalised (or at least effectively government-owned) banks. Should they accept? There is the view that day-to-day...
Helpline
Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. FRAGRANT PROSPECTS Q: We want to distribute some gifts to potential customers, but don't know where to start. Who should...
Hitachi
The electronics brand has upped its advertising, but consumer spend is in decline. The electronics market has lost its spark, with Hitachi, Panasonic, Toshiba and Sony all announcing job cuts in response to declining sales. Hitachi, which cemented...
Marketing Mole: We'll Call You - Coors
Coors is going after the UK's missing women beer-drinkers with a new, female-friendly brew. Always keen for refreshment, Mole wanted to find out more. Coors Good morning, Coors consumer helpline, how can I help? Mktg Hi, I'm trying to get through...
Marketing Mole: Who Does Google Think You Are? - Cathryn Sleight, Marketing Director, Coca-Cola GB
- The first link is to a Zoominfo.com profile listing of Cathryn Sleight, marketing director, Coca-Cola. - The second result is for Marketing's 2005 article about Sleight's appointment to her current role. - The third and fourth are for a Metro.co.uk...
Mark Ritson on Branding: I Spy the End for Ads
How can marketers reach an audience that won't look at their ads? They'll have to work it out, fast. You might not have heard of it yet, but Prail Technologies is set to become one of the most famous companies in marketing. The San Francisco-based...
Opinion: The Marketing Society Forum - Is There a Formula for Stimulating Emotional Responses to Brands?
Food group Nestle is following the Japanese philosophy of kansei, in which products are designed to elicit certain emotional responses in consumers. Is such a technique viable in marketing? NO - PHIL RUMBOL, MARKETING DIRECTOR, CADBURY All communication...
Profile: Going against the Grain
Jon Goldstone, Hovis marketing director at Premier Foods, is on a mission to take Warburtons' market lead. Interview by Gemma Charles. It's 12 months since Hovis marketing director Jon Goldstone swapped crisps for bread, and it has been quite a...
The Public Interest
Nationalised banks must act with taxpayers in mind, writes Alex Brownsell. Given the seismic changes being experienced by the UK banking sector, the review and renegotiation of the marketing agency arrangements of a few of its members should not...
The UK's Biggest Online Advertisers: Top 100 Online Advertisers
Online advertising has long been seen as the 'great white hope' of the advertising industry, but times are tough, writes David Benady. With the traditional advertising industry standing on the edge of a precipice, the continued growth of online...
The Week in Marketing
- Sony airs 'heart' ads. Sony UK has created a series of idents to support its exclusive sponsorship of England's 2010 World Cup qualifying campaign. Breaking today (Wednesday), the ads will air during ITV's coverage of England's qualifying match...
What It's Really like Inside: William Hill
- How do you come up with new marketing ideas? Ideas are never in short supply at William Hill Towers. Alternatively, they're the product of incredibly well-written, detailed briefs (no laughing at our agency, please). - What is the main marketing...