Marketing

Microsoft's ads simply expose how slow it has been to latch on to consumer participation. Adwatch this week is dominated by the Christmas offerings of the nation's retailers. It's tempting to stick to one of my 'specialist' subjects, but, with our...

Car-based social networking could improve efficient driving and revolutionise motor marketing. Cars have never been simply about getting from A to B. On a rational level, they don't really stack up. They're expensive to run, spending much of...

Marketers must clearly segregate the personal and the professional in social media. If Gillette's PR man spotted rival brand King of Shaves' founder, Will King, in a pub, it is highly unlikely that he would take the opportunity to inform him that...

Google's agreement to improve publishers' ability to limit access to their content is likely to spark a fresh search for ways to make online news pay. The changes mean publishers can impose a limit of five articles to be accessed from a computer...

Although the recession has shaken it, the housewares market remains on solid foundations, writes Jane Bainbridge. From Jamie Oliver to Betty Jackson, the celeb-factor has been creeping into the housewares market as they latch onto the trend of consumers...

This year has seen a plethora of brands lean more heavily on sales promotion to persuade cautious consumers to part with their cash. David Benady asks whether brands have become too reliant on discounts. Shoppers are becoming ever-more demanding...

- The first result links to Npower's Kevin Peake's up-to-date LinkedIn profile. - The second link is an IMDB entry for a US actor and model of the same name. - The third reference pushes to a Facebook profile for a different Kevin Peake. -...

Nestle's focus on Pure Life water is at the expense of Vittel, writes Joe Thomas. Nestle Waters UK is to sponsor the London Marathon through bottled-water brand Nestle Pure Life (NPL), rather than Vittel, it announced last week. NPL, the first...

Despite the recent closures of free commuter papers London Lite and thelondonpaper, a group of mystery investors has announced plans to enter the fray with The London Weekly next year. MAYBE - JULIET HAYGARTH, MANAGING DIRECTOR, BROTHERS AND SISTERS...

Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do business, but first consumers will have to get over their 'learned helplessness', writes Alan Mitchell. In a famous study conducted in the 80s, researchers...

- Kit Kat goes Fairtrade Nestle has announced that Kit Kat bars are to be Fairtrade-certified Packs of the four-finger chocolate bar will carry the logo from January. A print campaign to coincide with the launch carries the line 'Have a break, have...