Marketing

Articles from May 25

Adwatch 25.05.11: Sky
The brand's latest TV ad is a first step toward adding more humanity and charm. I love Sky. I love it partly because I worked on the account for years and was paid decent money to love it. I mainly love it, though, because the product is so damn...
Andrew Walmsley on Digital: Marketing's New Mindset
Brand marketers can now analyse campaigns in real time, but they need more than logic to succeed. Last week, my daughter introduced me to her friend. Five-year-old Lola had a remarkable habit. So keen and insistent was she to gain your attention,...
Brand Manager of the Week: Cara Laing, Brand Manager, Bowmore
- Describe yourself in three words. Ambitious, determined and loyal. - What would you be if you weren't a brand manager? I'm definitely a frustrated interior designer. - What advice would you give someone starting their marketing career...
Editor's Comment: Not Quite the Super Bowl
UK media agencies are salivating at the prospect of a forthcoming blockbuster event, the UEFA Champions League final at Wembley Stadium on Saturday - an event they hope will prove to be a 'Super Bowl moment' (see page 14). Indeed, the match holds...
Fifa
The football governing body's image is so tarnished that sponsorship could be hit. FIFA's decision to hand the 2018 and 2022 World Cups to Russia and Qatar was supposed to herald a new era in which football conquered new territories. Instead, it...
Fillers Up
The recent rise in sector sales reflects cash-strapped consumers' demand for interesting and affordable staples, writes Jane Bainbridge. Even the recession and rising prices have not diminished the British public's affection for pasta, rice and...
Foster's Seeks Digital Consistency with Push
Foster's, the Heineken-owned lager brand, is looking to create an overarching digital strategy to bring greater consistency to its work. The brand has appointed digital agency Lean Mean Fighting Machine to handle its online strategy and implementation...
Helen Edwards on Branding: How Banks Keep You in Line
Despite awful service, inertia stops people moving their accounts Is a change imminent however? Here's something to think about next time you're in the queue at the bank. What is the strongest force in consumer behaviour? You'll have plenty of time...
John Frieda Primed to Host Live Digital Show
Haircare brand John Frieda is making its biggest investment in digital marketing to date with the launch of a live styling event that will be streamed online. The brand will host its first Live Haircare Academy on 27 May at 1pm The styling session...
Marketing Mole: We'll Call You - Pizza Hut
In a bid to raise its health credentials, Pizza Hut is offering free unlimited salads to customers. Mole rang to see whether there is such a thing as a free lunch. Pizza Hut: Good morning, Pizza Hut customer services, you're through to (name), how...
Marketing Mole: Who Does Google Think You Are? Shaun Springer, MasterCard UK & Ireland
Head of brand, sponsorship and digital, MasterCard UK & Ireland - The first link is to a story on a trade website. - The second is to a piece on dawbell.com about MasterCard's sponsorship of the BRIT Awards. - The third link takes us to...
Olympic Partners Face Online Marketing Blitz
Guerrilla tactics to hit official Games sponsors as experts warn of 'open season'. Olympic sponsors have been warned to brace themselves for a barrage of online guerrilla marketing ahead of the London 2012 Olympics. LOCOG has grappled with restrictions...
Opinion: The Marketing Society Forum - Is Sustainability in Danger of Becoming the Preserve of the Wealthy?
Selfridges' sustainable fishing drive, Project Ocean, shows the importance of thinking green but the debate now is whether average consumers can afford to factor the environment into their spending NO - DAVID BAINBRIDGE, CHIEF EXECUTIVE, ELVIS COMMUNICATIONS...
Power 100: Nxt Gen
From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of marketers. LORNA BROWN, HEAD OF MARKETING, HOME...
Profile: Pushing for High Performance
James O'Shea, marketing director at Maxinutrition, is excited by GSK's backing of his brands' mainstream growth. Interview by John Reynolds. Many a great sportsman, once they have lost half a yard in pace or feel the chill of approaching middle...
Swiss Army Knife
The world's most famous knife remains a coveted item 125 years after it became standard issue. The brand Schweizer Offiziersmesser may not sound familiar, but its products, with a red handle displaying a white cross, are instantly recognisable....
The Blog Event
A growing number of brands are increasing their investment in ways of reaching out to relevant bloggers, and are placing face-to-face interaction at the heart of this strategy, writes Nicola Clark. The emergence of blogs as a vital media channel...
The Essential Zeitgeist
Eight key lessons marketers could learn from Google's flagship conference. The two-day gig that is the Zeitgeist conference, held last week in Hertfordshire, tends to set the agenda in digital marketing for the next 12 months - or even 30 years,...
The Game That Stops a Continent
Brands are rushing to cash in on Europe's 'Super Bowl moment' when the Champions League final kicks off at Wembley on Saturday, writes Alex Brownsell. This Saturday night's UEFA Champions League final has thrown together a contest that has UK advertisers...
The Week in Marketing
- Stella's epic ad break Stella Artois premiered its King of Cannes short film on Film4 last weekend during a 12-minute break, making it one of the longest in UK TV history. The short film is a 'biopic' of Jacques D'Azur, a character created to...
What It's Really like Inside: Microsoft Ciao
- How does the team come up with fresh ideas? We're a small team that's big on brainstorms, and we believe passionately in the power of several heads being better than one. Some of our most innovative ideas have come from lively discussions around...