Marketing

Articles from February 11

Action for Children Ad Faces Withdrawal Calls
Action for Children's high-profile TV ad campaign has been slammed by a coalition of disability rights campaigners, people with autism, their parents and specialists, who have called for its withdrawal. The group claims the ad is an inaccurate and...
Andrew Walmsley on Digital: Search Is of the Essence
Traditional marketers should not allow unfamiliarity to stop them engaging with the digital world. This week, I spoke at the launch of ISBA's new guide to hiring digital agencies, a booklet I was asked to write with John Owen, planning partner at...
Brand Health Check: OpenSkies
Times are tough for BA's young subsidiary. Is it too late to make a name for itself, asks Joe Thomas. The airline industry has felt the economic downturn particularly keenly, making British Airways' decision to launch subsidiary airline OpenSkies...
Burger King Adds First 'Value Meal' to Menu
Burger King is launching its first value meal, to appeal to cash-strapped consumers. The King Deal, a permanent menu item, comprises a cheeseburger meal, including fries and a drink, from pounds 1.99; a double cheeseburger option starts at pounds...
Careers: What It's Really like Inside - Divine Chocolate
- With Valentine's Day coming up, does the team have anything exciting planned? Yes, lots. We have plenty of Valentine-themed promotions and, as always, we'll be sending out delicious Valentine's gifts to all our Divine friends and supporters. ...
Consumer Relations: Emotion Sells
As shoppers continue to cut back by switching to cheaper, own-label ranges, it is vital for brands to harness an emotional connection with consumers, writes Nicola Clark. The consumer switch to own-label and, more recently, 'basic' ranges, has been...
Editor's Comment: Twitter's Funding Conundrum
Twitter's plan to charge commercial users for accounts has met with 'tweets' of outrage on the part of the UK marketing community. By and large you have told us that you are inclined, for the time being at least, not to pay. The micro-blogging site,...
Helpline
Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. MAKE YOUR MARKER Q: We want to give away some branded pens for promotional purposes. Who should we contact? A: Try Pens...
Marketing Mole: We'll Call You - Match.Com
Not wanting to spend yet another Saturday evening in the company of a ready meal and Match of the Day, we decided it was time to find a Valentine's Day date. Match.com Thank you for calling Match UK, this is Margaret. How may I assist you today?...
Marketing Mole: Who Does Google Think You Are? - Andy Gilson, Marketing Director, Vauxhall
- The first listing links to Gilson's profile on the General Motors' Vauxhall media site, while the second leads to the senior management page on the same site. - The third result links to Yahoo! TV, which features cast and production teams working...
Mark Kleinman on Marketing and the City: Can Anyone Tackle Sky?
BSkyB's stranglehold on live Premiership football has created an unhealthy lack of ad competition. It was difficult to know which was the more obvious Premier League result of the past fortnight: the return of Robbie Keane to Tottenham Hotspur after...
Mark Ritson on Branding: Phelps Will Not Go to Pot
Like many before him, the Olympian's drugs bust will have no long-term effect on his brand appeal. Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star Michael Phelps was just having a bit of fun last...
Media Analysis: From Satellite to Spearhead
As Sky marks its 20th anniversary. Sarah Johnson asks what's next for the trailblazing broadcaster. It is no exaggeration to say that in its two decades in business, Sky has driven a revolution in the way TV is consumed, with profound consequences...
Mobile Marketing: The iPhone Effect
Mobile marketing could be described as all talk and no action, but the iPhone is changing the game, writes Jane Simms. The slow uptake of mobile marketing has meant that many marketers are sceptical as to whether it is worth investing in a medium...
News Analysis: Small Talk, Big Ambitions
Its celebrity posters have put Twitter well on the way to becoming a powerful brand. The early adopter phase for Twitter is seemingly over. UK web traffic to the micro-blogging site has increased tenfold over the past 12 months and critics can no...
News Analysis: Will Sweeteners Turn Sour?
Sprite's roll-out of a drink containing sugar substitute Truvia is not without its risks. Coca-Cola's planned launch of Sprite Green is the opening salvo in what looks to be the latest battle in the UK soft-drinks market: that of natural sweeteners....
Opinion: The Marketing Society Forum - Will Digital Radio Ever Provide a Viable Platform for Advertisers?
Even as Lord Carter's Digital Britain report reinforced the government's backing for DAB radio, Rajar posted figures showing a fall in audiences for the medium. Where does this leave marketers? YES - DAVID BAINBRIDGE, VICE-CHAIRMAN, MCBD Last...
Profile: On the Path to Integration
Keith Moor, director of brand and communications at Abbey, has seen his remit widen from one brand to three. Interview by Alex Brownsell. It is fair to say that some marketing jobs possess an enduring sense of prestige, while others gain and lose...
Recall: Adwatch 11.02.09 - Boots
The retailer's upbeat ads tap into a broader consumer desire for some unashamed fun. The snow last week seemed to raise people's spirits. For just a couple of days, everyone was able to forget their economic woes, put on their hats and mittens and...
Sector Insight: Cider and Perry - Brands for All Seasons
Cider firms pushing over-ice servings fuelled strong summer performances, their task now is to sustain year-round sales, writes Jane Bainbridge. Since cider manufacturers tapped into the phenomenon of serving the drink over ice, this traditional...
The Week in Marketing
- Kellogg adds Squares. Kellogg is adding a Totally Chocolatey variant to its Rice Krispies Squares range in an attempt to strengthen its challenge in the confectionery market. The line will go on sale at the end of this month, backed by a pounds...