Marketing

Articles from May 13

Adwatch 13.05.09: Specsavers
The optician's in-house ads are memorable, but as a wider campaign, it needs a little work. 'In-house advertising' - words that, when uttered together, have been guaranteed to bring howls of disapproval and disbelief from adland's establishment...
Amanda Andrews on Media: Turning over a New Leaf
The latest line of eBook readers could offer a fresh outlet both for newspapers and advertisers. It has become the favourite gadget of celebrities from Jennifer Aniston to Cameron Diaz and has even won the valuable Oprah Winfrey seal of approval....
Andrew Walmsley on Digital: I Missed the Connection
Those who blog and tweet about events are driving the agenda, not distancing themselves from it. When the Mrs and I had our first child, I did what most men do when faced with a huge and unpredictable life change. I went shopping for technology....
Behind the Labels
The FSA's nutritional labelling research has failed to end the debate on the issue. The Food Standards Agency (FSA) released its long-awaited report following its research into front-of-pack nutritional labelling last week. It did not, however,...
Editor's Comment: The FSA Is Wasting Its Time
The wheels of government move notoriously slowly, a fact made even more noticeable when we see how expeditious policy-makers can be in filing their expenses claims. The 18-month wait for a decision on nutritional labelling now looks like a complete...
Helpline
Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. ON THE LIST Q: We need to buy clean lists for a new marketing campaign. Having had bad experiences with 'dirty' data we...
Incomplete Application
The potential of mobile phone downloads as a marketing tool may be limited, writes Fiona Ramsay. Apps (applications) for mobile phones have quickly become the latest advertising bandwagon. However, questions remain over whether they create real...
Marketing Mole: We'll Call You - Fitness First
We're not averse to the odd pint, but our beer belly has begun to weigh in, so it's time to get down to the gym. We rang Fitness First to discuss our options. Fitness First Hello, Fitness First, how can I help? Mktg Hi, I'm looking to join and...
Marketing Mole: Who Does Google Think You Are?
Sharon Baylay Director of marketing, communications and audiences, BBC. - The first result links to an old profile on Microsoft UK's site. - The second listing is for a Guardian article on Baylay's appointment at the BBC. - The third refers...
Mark Ritson on Branding: A Memo to End All Memos
This week in 1931, a young manager sparked a marketing revolution with his typed strategy for P&G. Happy birthday! Yes, I know you probably weren't born on 13 May; I am referring to a professional anniversary, not a personal one. Today is a...
McCain Pushes Sports Tie-Up with C4 Series
McCain Foods is to create a TV programme, The McCain Track and Field Show, to push its pounds 10m marketing investment in athletics. The 12-part series, which was commissioned by Channel 4, will be broadcast from 26 July. It will focus on grass-roots,...
Metropolitan Police
Allegations of brutality and political agendas have tarnished London's thin blue line. The police are often accused of being quick to close ranks when the effluent hits the fan. It was therefore telling that the Chief Inspector of Constabulary Denis...
Opinion: The Marketing Society Forum - Is It Right for Brands to Apologise for Their Previous Performance?
The Evening Standard has run a series of ads apologising to Londoners for its performance under its previous owner in the hope of encouraging former readers to reappraise the relaunched paper. YES - CAMERON SAUNDERS, MARKETING DIRECTOR, TWENTIETH...
Profile: An Innocent Abroad
Thomas Delabriere, marketing director at Innocent, wants to retain the smoothie brand's spirit while taking it global. Interview by Joe Thomas. Thomas Delabriere, marketing director at Innocent, looks somewhat incongruous in his carefully ironed...
Steady Influence
New technology's impact on media consumption may have been overstated. The downward pressure on advertising revenue is undoubtedly forcing media owners to think about new ways to make money from their platforms. However, new research has shown that...
Taking on Face Values
Once the preserve of facial skincare products, anti-ageing formulations are helping to buoy the women's bodycare sector. Firm and wrinkle-free: this is the skin most women strive for. Beauty companies invest huge resources in developing new products...
Tesco Eyes Loyalty Value with Clubcard Relaunch
Tesco's pounds 150m Clubcard revamp is a clear statement of intent. Last week Tesco relaunched its 15-year-old Clubcard loyalty scheme. The revamped programme will allow consumers to 'double up', or receive twice as many points and vouchers for...
The Week in Marketing
- Beer on the go. Coors Brewers is trialling Carling-branded mobile communications and offers in a bid to tempt customers into pubs. Marketing director Simon Davies said Coors was 'experimenting' with location-based mobile offers and would plan...
Top 50 Media Agencies
Most media agencies posted a fall in billings in 2008, but bargains and creative opportunities have become more available as media owners chase all available revenue, writes Becky Wilkerson. Media owners struggling with tough negotiations and declining...
What It's Really like Inside: McDonald's
- How does the marketing team come up with ideas? We have a strong team with a good understanding of our customers. This is combined with lots of experience, passion and creativity and a good support network from our creative agency partners. ...