Marketing

Articles from February 16

Absolute Radio
Two years on from its rebrand from Virgin Radio, Absolute's reach is dwindling. If Absolute Radio's proposal to Ofcom last month to reduce its payment for the renewal of its AM licence is any indication, then the broadcaster's foot is firmly on...
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Adwatch 16.02.11: Yakult
'Gut instincts' theme of the probiotic drink's ads meets the creative challenge head-on. Regular as clockwork. Not my daily commuter train service from Victoria to the Kent coast, nor my digestive health for that matter, but the New Year advertising...
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A Fashionable Strategy
Morrisons could add clothing to build on its strength in food, writes Loulla-Mae Eleftheriou-Smith. Little more than a decade ago, many experts questioned whether consumers would be willing to put a pair of jeans in their shopping trolley alongside...
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Andrew Walmsley on Digital: Just Talk Your Way out of Jail
A lack of communication between teams running social media can have serious legal consequences. Here's a question for you: 'Who would like to go to prison for this?' If nothing else, that'll get their attention at the next weekly team meeting. ...
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AOL Turns Content Acquirer
Will AOL's purchase of the Huffington Post turn out to be good or bad news for it, asks Adam Woods. If AOL's dollars 315m (pounds 196m) purchase of the Huffington Post was a move nobody saw coming, it was a fairly easy one to reconcile with the...
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Asda Draws Up Plans to Revamp Own-Label Lines
Supermarket to follow Chosen By You launch with wider own-brand overhaul. Asda is planning a major own-label push, with a focus on its premium and economy food brands, as well as the launch of its first premium homewares range. The supermarket...
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Brand Manager of the Week: Richard Halliwell, Commercial Director, Dancing with the Stars, BBC Worldwide
- Describe yourself in three words. Intelligent, witty, misguided. - How would you define marketing? Well, the CIM says it is the management process responsible for identifying, anticipating and satisfying customer requirements profitably...
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Brands Spy Energy Boost
The home-energy services market offers opportunities for a range of brands, writes Alex Brownsell. Last week, Sainsbury's became the latest brand to declare an interest in the potentially lucrative home-services and energy market, in partnership...
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Burger King Hands Euro Role to Innovation Chief
Fast-food brand drafts in architect of US Pizza Burger launch to fill EMEA job. Burger King has appointed John Schaufelberger, the marketer behind the restaurant chain's controversial Pizza Burger, to its top European marketing role as part of an...
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Editor's Comment: Biased Data Won't Protect Kids
The Incorporated Society of British Advertisers' (ISBA) response to the Department for Education's (DfE) online survey (page 7) into pester power, sexualisation of advertising and marketing aimed at children, is, understandably, one of outrage. ...
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Government Slammed over 'Childhood' Review
Advertisers have lambasted a government review into the commercialisation and sexualisation of childhood for using 'quick, cheap and dirty' research methods, and are calling for extra funds from the profession to dispel 'anti-ad' myths. Last week,...
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Helen Edwards on Branding: Waterstone's: Labour of Love
Russian oligarch Alexander Mamut must not let his heart rule his head in his pursuit of Waterstone's. According to The Times Business section last week, a Russian oligarch is 'chasing Waterstone's for love'. Alexander Mamut, 51, made his estimated...
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Innocent Eyes Listings with Veg Pot Relaunch
Innocent is to relaunch its Veg Pot range, in a second attempt to win further listings at supermarkets and bolster disappointing sales. Veg Pot brand manager Alex Wood said the product had been sampled by only 3.4% of the population, so there was...
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Marketing Mole: We'll Call You - John Lewis
Confusion over how the company's 'Never knowingly undersold' policy applies online had Mole posing a few questions on the thorny issue of price-matching. JL: Good afternoon, you're through to John Lewis Direct, (name) speaking, how can I help? ...
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Marketing Mole: Who Does Google Think You Are? - James Tipple, Vice-President, Marketing, Yahoo! EMEA
- The first and second links lead to stories about Tipple's appointment on technology blog Techcrunch.com. - The third link is to his appearance in CIT magazine's 60 Second Interview slot. - The fourth link is to Tipple's profile on 123people.co.uk....
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Opinion: The Marketing Society Forum - Will Foreign Satellite Football
Will foreign satellite football make UK sport advertising less attractive? If the European Court of Justice rules that blocking overseas satellite feeds of matches to venues in the UK breaches single market rules, falling ad revenues could hit the...
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Profile: Motorola's Halo Effect
Andrew Morley, vice-president for marketing EMERA at Motorola Mobility, is working to revive its reputation. Breakfast with Eva Longoria, lunch with Elizabeth Hurley and dinner with Father Christmas, all in one day at the Paris Ritz; sitting in...
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Spam Uses Social Media to Build Online Fanbase
Spam has become the latest retro brand to implement a social media strategy to tell the brand's story and widen its appeal. The 70-year-old canned-meat brand, which is owned by Hormel Foods and was introduced to the UK in 1941, plans to play on...
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The Great Internet Getaway
Travel agents face challenging times as more consumers turn to the web to research holiday destinations and book their trips, writes Jane Bainbridge. Sun, sea and sand, adventure or cultural interest - however people prefer to spend their holidays,...
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The Olympic Opportunity
Marketers need to act quickly to reach the flood of consumers who will be visiting London for the Games next summer. Rob Gray showcases the best outdoor advertising options With a swiftness that will surprise most of us, the London 2012 Olympics...
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The Other Kind of Social Networks
Is there any need for face-to-face networking in the era of LinkedIn and Facebook? Craig Smith examines the role that clubs for mixing with the right people can still play on the marketing scene You know who they are. The stellar marketers, whose...
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The Week in Marketing
- Royal Salute decanter Drinks company Chivas Brothers has launched an 'ultra-premium' decanter-style bottle for its Royal Salute 62 Gun Salute blended whisky The hand-blown, hand-cut Dartington Crystal bottle, decorated with 18-carat gold, was...
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What It's Really like Inside: Just-Eat.Co.UK
- How does the team come up with fresh marketing ideas? Getting together in a big group and throwing ideas out, no matter how ridiculous; we work out the details later. Each member of the team is involved and knows that they won't be ignored if...
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