Marketing

More memorable than other National Lottery ads, thanks to a touch of Eurotrash. 'A doctor once said to me you're nothing without your wealth.' Not my words, the words of Hector, the oligarch-style character fronting the latest campaign for National...

Financial-services brands are trying to appeal to consumers' practical concerns. Nearly four years have passed since TV news reports showed queues of customers snaking from branches of beleaguered Northern Rock, desperate to reclaim their savings...

Glib statements that print marketing products have been superseded by digital developments ignore the phenomenal breakthroughs in print innovation and techniques, writes Melanie May. Print is no longer yesterday's news. From stunning cust-omer magazines...

Despite impressive growth, the website is losing money in a competitive sector. When deal-of-the-day website Groupon filed for an initial public offering this month, with plans to raise dollars 750m (pounds 462m), its valuation sent shockwaves through...

Despite rising VAT and tough economic conditions, the white spirit market is strong, with RTD products shaking up the sector, writes Jane Bainbridge. Only a few years ago, the decline of the ready-to-drink (RTD) market, as brands such as Bacardi...

Almost half of Facebook members are considering leaving the social network, according to a survey commissioned by Marketing. While 46% of the 1300 adult respondents surveyed by OnePoll said they had thought about leaving Facebook, or had already...

- The first link is to a LinkedIn profile but, upon inspection, it is clear that it is not Tesco's Janet Smith. - The next result is a story about car discounts for Tesco Clubcard members. - The third is to the Tesco R&D team's blog. -...

Marketing broke the news last week that Transport for London is to invite bids for naming rights to the Thames cable car, indicating the growing popularity of such deals among site-owners. YES - GILL HARRIS, SALES AND MARKETING DIRECTOR, JURYS INN...

The electronics manufacturer's bold inventions have made it one of the world's best-known brands. Brands such as VAIO, Trinitron, Bravia and Walkman are as famous as the Sony name itself, and it is this vast range of consumer electronics that has...

- Havana Club cools it Havana Club is launching an on-pack promotion to raise awareness of the brand's heritage. The Cuban rum brand has teamed up with London urban abstract artist Remi/Rough to turn three Smeg fridges into pieces of art. Consumers...

This new set of awards is a joint collaboration between Marketing and Event magazines. It has been created to celebrate the event-marketing strategies of the globe's biggest brands. During the past two years, the role of events has risen to the...

After all the hype, mobile commerce is at last gaining traction, as consumers become comfortable with the idea of shopping on their mobile phone, writes David Murphy. Marketers would be forgiven for believing that headlines proclaiming mobile marketing...