Marketing

Articles from August 19

Abercrombie & Fitch
Sales are down and an ex-staffer has won an unlawful harrassment case against it. Abercrombie & Fitch, the face of preppy America, famous for its vapid obsession with 'beautiful people', has received some ugly press of late. Last week the...
Adwatch 19.08.09: L'Oreal
The beauty brand's latest ad for its Excellence Creme shows a distinct lack of anything new. Xtreme Information describes this gruesome L'Oribble ad as follows: 'Andie MacDowell (51) flicks her long tresses and promotes Excellence Creme hair colour....
Amanda Andrews on Media: Sending the Right Signals
Radio listening is up but the medium must rebuild its image in order to hold onto its advertisers. Recent Rajar figures revealed that a record 46.3m adults - 90.3% of over-15s in the UK - listened to radio at least once a week in the second quarter...
Andrew Walmsley on Digital: Setting Great Store by It
By opening up their websites to external developers, big retailers could revolutionise selling online. We always try to dress up the new in the clothes of the old. Sometimes this is to help us understand an innovation, but often it is just because...
Discount or Die?
With supermarket discount wars raging, David Benady asks if loyalty schemes have lost their lustre. From Marks & Spencer's 'Dine in for two for pounds 10' deal to the resurgence of cut-price basic brands, discounts and promotions have become...
DoH Devises Children's Food Marketing Code
The government is drawing up a set of voluntary principles that will underpin all forms of food and drink marketing that targets children. The Department of Health (DoH) has issued a tender seeking 'external partners' to develop the detail of the...
Double Take
Tesco is bolstering its Clubcard rewards yet again in its fight to win customers, writes Joe Thomas. The UK's biggest retailer created a stir last week by unveiling a teaser poster campaign, advertising changes to its loyalty scheme. If Tesco's...
Editor's Comment: Tesco's out to Make a Point
I'll admit it. I was excited by Tesco's teaser campaign for Clubcard 2 last week. Not just because it was going to give us something to write about in August, but because I am always intrigued by Tesco, and the way in which it consistently refuses...
Fashion Mags in a Fix
Fashion monthlies are losing ad revenue and readers as the recession bites, writes Sarah Johnson. The magazine sector, not surprisingly, has failed to escape the ravages of recession. Media agencies are also placing unprecedented pressure on them...
Helpline
We take the hassle out of finding the right product or service - you ask the question, we'll provide the answer. OUT OF THE BOX Q: We want to commission some online research to drive our business forward. Who would you recommend? A: Give Ebox...
Less Than Sum of Its Parts
Industry-wide campaigns are notoriously difficult to conduct successfully, writes Alex Brownsell. The mutual insurance sector has become the latest industry to attempt the tricky feat of a generic marketing campaign. Led by the Association of...
Marketing Fear
Fear has always been a powerful call to action in hard-hitting marketing campaigns, but are some brands going too far, asks David Benady. The oldest marketing maxim might be 'sex sells', but perhaps a more accurate one would be 'fear sells'. Fundamentally,...
Marketing Mole: We'll Call You - Alton Towers
The theme park has banned visitors from wearing 'tight-fitting trunks', claiming they are inappropriate for a family setting. Is Mole's dream holiday ruined? Alton Towers Good afternoon, welcome to the magical world of Alton Towers. You're speaking...
Marketing Mole: Who Does Google Think You Are? - Nickie Smith, UK Marketing Director, Microsoft Advertising
- The first two results are links to the Facebook pages of two different Nickie Smiths. - The third reference is to the Windows Live profile of a user with the same name. - The fourth link is to a Twitter profile page that belongs to the second...
Mark Ritson on Branding: The Jeans Genie
Once irredeemably uncool, the resurgence of Levi's 501s shows how fashion's wheel keeps turning. My wife looked at me. 'I don't know why you have a long face,' she said 'Do some kind of analysis or something.' With that she was back inside the changing...
Opinion: The Marketing Society Forum - Does the Food 2030 Report Betray a Lack of Understanding of Marketing?
Supermarkets have been warned that legislation may be introduced if they fail to help the government cut the amount of wasted food, especially through customer BOGOF purchases. YES - DON WILLIAMS, CHIEF EXECUTIVE, PI GLOBAL The fact that the...
Profile: Building on Animal Magic
Mark Vile, marketing director at Comparethemarket.com, has no plans to put his meerkat into retirement just yet. Interview by Fiona Ramsay. Given the popularity of Comparethemarket.com's TV ads, one might expect Mark Vile, the price-comparison site's...
Retailers Pile on Pounds to Beat the Discounters
Round-pound prices are taking off in the fight for shoppers, writes Amy Golding. A growing number of UK retailers are using fixed-price pounds 1 deals rather than the more traditional 99p offers to lure consumers into stores. This week, for example,...
The Future Looks Rose
The sector has been stung by the recession, but has long-term growth potential if producers can attract younger drinkers. Robert Louis Stevenson called it 'bottled poetry', but UK consumers have been less enamoured of wine of late. Although the...
The Week in Marketing
- Ovarian Cancer ads Silent Witness star Emilia Fox is fronting the UK's first ad campaign to raise awareness of the symptoms of ovarian cancer. The 'Remember the symptoms' activity for Ovarian Cancer Action has been created by RKCR/Y&R. It...
Visit London Lines Up I Love NY Partnership
Visit London is to tie-up with its corresponding body in New York to help arrest a decline in visitor numbers from the US. The capital's tourism agency is in talks with I Love NY about several collaborative projects, including the provision of media...
What It's Really like Inside: STA Travel
- Describe the marketing team in three words. Adventurous, focused, witty. - STA has recently tied up with Wagamama to devise food-themed holidays in Asia. How do you come up with marketing ideas? Our in-house creative team is fantastic at...