Marketing

Articles from July 4

Adwatch
Marketing's unique weekly analysis of advertisement recall in association with TNS. Aldi Honest, upfront message is making the brand relevant to the British shopper Last month, the Cote d'Azur played host to the 59th Cannes Annual Festival...
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And Finally: We'll Call You - NatWest
With NatWest claiming that, post-software glitch, 99% of accounts are back to normal, Mole wanted to check our dear old ma wouldn't be left out of pocket. NatWest Hello, can I help you? Mktg Yes, I hope so. I am ringing on behalf of my aged mum...
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Behind the Scenes: Orange's Euro Play
While Spain claimed the glory on the pitch, there was plenty at stake off it at Euro 2012. Nicola Clark travelled to Warsaw to find out how Orange activated its biggest pan-European sponsorship deal. Spain's 4-0 victory against Italy, to claim its...
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Brand Manager of the Week: Sophie Macaulay, Brand Manager, Cravendale
Describe yourself in three words. Bubbly, passionate, direct. How would you define marketing? Creating demand in a unique way - one that stands out from the crowd Good marketing interrupts people from their daily routine. What would you...
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Cruises
The sector's demographic make-up has helped it buck the holiday market trend. MAIN PLAYERS Jo Briody, Head of marketing UK & Ireland, Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises Briody has worked across Royal...
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Homebase
The DIY retailer is continuing to struggle, with pressures on several fronts, writes Kim Benjamin. This April was the wettest in the UK for more than 100 years, according to the Met Office. It's no surprise, then, that DIY retailers, already under...
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Opinion
The way in which brands respond to crises can have a dramatic impact on awareness - and not necessarily in a negative way. On 13 January this year, Captain Francesco Schettino steered his 114,500-tonne cruise liner, the Costa Concordia, into a rock...
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Playmobil
Originally designed as an extra for a set of toy vehicles, 3200 types of the miniature figures have been produced. The classic Playmobil toy figure was launched in 1974. German toy-maker Geobra Brandstatter asked chief designer Hans Beck to create...
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Profile Builder: Who Google Thinks You Are
Steve Langan, Managing director, Hiscox UK and Ireland, and group marketing director, Hiscox - The first link is to Langan's profile on the Hiscox corporate site. - The second and third results are to Langan's LinkedIn profile. - The fourth link...
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Rising from the Economic Gloom
Despite challenging and uncertain trading conditions, the top PR consultancies have proved the industry's resilience and worth by increasing fee income and recording growth. The PR industry has experienced mixed fortunes during the past year, underpinned...
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Shift
The outpouring of public sympathy, and hard cash, for a bullied woman in the US underlines the importance of random acts of kindness in an era of hyper-connected consumers, writes Nicola Clark. When a middle-school student posted a 10-minute video...
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Sponsors on the Starting Blocks
Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games. This isn't a 100m sprint. It's more like a gruelling marathon: an intensely competitive,...
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Survey: McDonald's 'Poor Fit' with Games
One in four consumers says fast-food chain is an unsuitable Olympics sponsor. A quarter of consumers believe that Olympic sponsor McDonald's is a poor fit with the Games, raising questions about the long-term sustainability of sports sponsorship...
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Tech
Not only can IT security be breached easily, but it also starves companies of customer contact, writes Graham Oakes. Security was simple in the Middle Ages. You found a steep hill and built a castle on it. Add a few walls and ditches, and you felt...
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The Influencers: Olivier Ropars
Mobile commerce is revolutionising consumers' shopping habits Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition. It's the first thing they see in the morning and the last...
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The Marketing Society Forum: Can Agency Takeovers Be Good News for Their Clients?
WPP's recent acquisition of AKQA and Adam & Eve's DDB merger highlight brand-agency issues. MAYBE - DUNCAN LEWIS, GROUP MARKETING AND DEVELOPMENT DIRECTOR, AGE UK In takeover utopia, everything that was good about your agency stays in place,...
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This Week
Marketing's comprehensive digest of the most significant industry news from the past seven days. - Google debuts tablet Google has unveiled its first own-branded tablet, dubbed Nexus 7, raising the stakes in the 'tablet wars' as it undercuts...
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