Marketing

Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates. While...

- What would you be if you weren't a brand manager? A photographer specialising in music. I studied to be a photographer, before switching to marketing. - What attracted you to your current job? I'd been a customer of 7digital for years before...

The vote may be a week off, the electioneering brouhaha nearly done and a deadlock predicted - but at least one definitive result is already in. When it comes to ruthlessly employing state-of-the-art marketing techniques in the 2012 US Presidential...

The recession hit the sector hard, and its expenditure-limiting effects still linger, writes Jane Bainbridge. WINNERS AND LOSERS IKEA The market leader is almost twice as big as its nearest specialist rival and accounts for about 20% of the...

John Lewis' ongoing ad campaign, by Adam & Eve and Manning Gottlieb OMD, has taken the top prize at this year's IPA Effectiveness Awards. The department store's 'highly emotive' TV ads scooped the Grand Prix at Monday night's (29 October) ceremony...

A mash-up of social, local and mobile, SoLoMo is about getting nearby information on demand, wherever you may be. But what's in it for brands? Stuart Derrick investigates. It may sound like a hip new cocktail or a trendy area of downtown New York,...

The ECB has dismissed some sponsors within football as 'not appropriate' for English cricket. YES - Mark Given, Head of sponsorship, O2 When a rights-holder signs a sponsor, it is saying to its most loyal customers: 'This is our new partner....

Many of us have grown up saving the lovely things in our lives for 'best', but in the era of instant gratification, brands need to take a different approach, writes Nicola Kemp. I recently had to sort out, wrap and box up everything my husband and...

Challenger camera company GoPro is taking on the big names in video by following Apple's example in using its products to market its brand George Nimeh dissects its strategy. What happens when you shrink an image-stabilised, wide-angle, full HD...

One of Mole's favourite autumnal pastimes is curling up with a drink and the Argos catalogue to pick an item to buy in-store. Is our ritual about to become obsolete? Argos: Hi, you're through to Argos customer services. Can I take your name please?...