Marketing

After the excesses of Christmas, the traditional January purge kicks off in earnest. Nicola Kemp picks 13 common bad habits that marketers should forgo this year. 1. THE MIRE OF MARGINAL THINKING 'If you need a machine and don't buy it, then...

Mole likes to set easy-to-achieve New Year resolutions and first up was a vow to understand TV packages, now that BT has launched its first TV push for YouView. BT: Welcome to BT, the UK's most popular broadband provider. Which products are you...

A look at the performance of Cadbury Dairy Milk in social media over the past four months. In association with yomego SEPTEMBER Cadbury tweeted congratulations to ParalympicsGB and offered the chance to win a personalised Dairy Milk bar, garnering...

It would be a tad patronising to spend this column talking about your New Year's marketing resolutions; while it can be a bit of fun, none of you needs to wait until January to resolve serious issues. There is, however, a lot to be said for standing...

What was the idea? The idea was to raise awareness of male bladder weakness - a condition that affects more than 3.6m men in the UK. That's enough to fill Wembley Stadium 40 times over. The creative execution was a real first for TENA. We wanted...

Creativity is an elusive but essential quality in businesses, and requires bold thinking on a corporate level, as well as from the 'talent'. If this is the year you resolve to inject more creativity into your brand, who do you invite to get things...

As the hangover from the excesses of the festive period recedes, marketers are struggling to predict the future. It's time to get off the fence, writes Nicola Kemp. There is one thing marketers would be loathe to give up as a new year's resolution:...

Buying a television is no longer about screen size or resolution, writes John V Willshire, and manufacturers must strive to make their TVs as 'smart' as tablets and other devices. You might have been given a television for Christmas. Mind you, given...

The Queen's Diamond Jubilee, the Olympics and Paralympics made last year a hard act to follow. YES - SIMON ORPIN, JOINT MANAGING DIRECTOR, GETMEMEDIA.COM (and former creative solutions director at ITV) A lot of people will doubt that 2013 can...

The BBC is understood to be selling the travel brand, writes Kim Benjamin. After the excitement of Christmas and ringing in the New Year, returning to work and an empty social calendar is enough to lower anyone's spirits, with many people's thoughts...