Editor & Publisher

Articles from Vol. 143, No. 3, March

Agency Accountability: What Newspapers Can Do When Ad Agencies Won't Pay Up
THERE'S ALWAYS BEEN A LOVE/HATE RELATIONSHIP between newspapers and advertising agencies. Sales directors love the unexpected, inbound insertion order that comes in over a fax machine placing an order for eight full pages--but they hate the fact that...
Does Fwix Have a Fix, in Revenue-Sharing?
FOR THE TRADITIONAL journalist-turned-independent blogger, everything changes. There's no newsroom to go to, no assignments given, usually no salary offered. Yet one thing does not change: There's advertising revenue in New Media just as in the Old--and...
Green from Yellow: Making Search Pay: How to Plug the $17 Billion Revenue Hole at Newspapers
THERE'S A SUCCULENT ADVERTISING stream that could replace a substantial portion of the $17 billion in sales the U.S. newspaper industry has shed since 2007. Anyone interested? The opportunity is called Yellow Pages advertising, and there are powerful...
Growing Local: Tree Years on, TribLocal Has Expanded Its Staff, Its Footprint and Its Revenues
[ILLUSTRATION OMITTED] VARIOUS ATTEMPTS AT GOING LOCAL have produced mixed results, with initiatives ranging from refocusing front-page coverage to having online content include more neighborhood news and information and interactive features to...
Mobilizing Mobile: Now's the Time for Newspapers to Jump into Mobile-And Avoid the Pitfalls of Free Online Content
[ILLUSTRATION OMITTED] STEVE BUTTRY, DIRECTOR OF COMMUNITY ENGAGEMENT for the Washington metro-area digital-only news project backed by Allbritton Communications, just can't get his head around why his former newspaper peers keep focusing on the...
Monster to Swallow HotJobs: Now What?
FOR MONTHS, RUMORS circulated that Yahoo was trying to unload its recruitment site HotJobs--one of the first and main selling points of the Yahoo newspaper partnership. In early February, Yahoo made good on the speculation and sold Hot Jobs to rival...
News Corp. in Carbon Neutral Home Stretch: Newspapers, Computers Biggest Challenge to Tamping Down Greenhouse Gases
NEWS CORPORATION HAS NINE months to fulfill Chairman Rupert Murdoch's dramatic vow in 2007 to make the sprawling global media giant--home to assets as varied as Avatar and the New York Post, American Idol and The Wall Street Journal--carbon neutral...
Newspaper Deal Market Regaining Strength: Look for a Slow Return in the Market for Newspapers, as Valuations Stay Low for Now
SHORTLY AFTER BUYING A newspaper group in North Carolina from Cox Enterprises last year, Cooke Communications LLC Chairman John Kent Cooke told The Washington Post: "We are contrary." That would seem to be an understatement at a time when the cascade...
Not Just Syndicate Customers Anymore: U.S. Spanish-Language Newspapers Offering More Syndicated Material
[ILLUSTRATION OMITTED] FOR YEARS, SPANISH-LANGUAGE NEWSPAPERS IN THE United States mostly relied on syndicates from Spain and Mexico to provide content they weren't generating themselves. And those syndicates remain important. At Tribune Co.'s daily...
'Stars and Stripes' in It for Haiti's Long Haul
GETTING COPIES OF STARS and Stripes into Haiti in the first days after its devastating earthquake was a daunting logistical challenge. The military paper, the only U.S. daily circulating in Haiti, needed to find a printer near a South Florida air...
Subsidies an Answer? Latin American Newspapers Cannot Survive without Government Help, a Prominent Human Rights Advocate Argues
THE GREAT RECESSION, THE secular challenge from digital media in all its forms, and the shaky capital structures of some of the biggest publishers forced the U.S. newspaper industry in the past few years to seriously consider new ownership models....
The Power to Destroy: Newspaper Advertising Is a Tempting Target for Strapped States, but Beware the Economic and Social Consequences
JUST LAST YEAR, A FEW STATES were looking for ways to help their seemingly endangered daily newspapers, even though the industry has staunchly rejected government bailouts. Washington, for instance, cut the business tax on newspapers by 40%, the same...
Timeline for Newspaper Mobile Success
When Clyde Bentley saw that Gartner Research was predicting mobile phones overtaking computers as the most common Web access device worldwide by 2013, he took it as a challenge. "This is a killer deadline--within 35 months, the whole newspaper industry...
WWNYTD: What Would the New York Times' Do?
AS ADVERTISING REVENUES CONTINUE TO TREND down, the newspaper industry has been forced to revisit the subject of paid online content. There s been much talk and debate among publishers and pundits about whether or not to charge, but there's one thing...