Editor & Publisher

Articles from Vol. 128, No. 49, December 9

Advertiser Cancels Ad Schedule in St. Pete Times
A LARGE ADVERTISER in the St. Petersburg Times has canceled its advertising and is no longer allowing the newspaper to be sold at some of its properties. Columbia/HCA Healthcare Corp., which is the nation's and the Tampa Bay region's largest hospital...
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Advertiser Expresses Online Ad Concerns
TECHNOLOGY-DRIVEN, targeted media hold some promise for advertisers. However, such media have to simplify and speed up their act, according to G. Michael Arnett, a vice president of Canadian Tire Corp Ltd. Overall, Arnett told an audience at the 81st...
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Brand Advertising: A Lost Art in Newspapers?
LOOKING BACK AT advertising's great creative era of the '50s and '60s, Marlboro, Volkswagen, Shell, Mobil, Rolls-Royce, Puerto Rico and many other brands dominated newspaper pages, igniting dramatic sales growth for the advertisers. Leo Burnett took...
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Campus Paper Takes Heat for Lack of O.J. Trial Coverage
THE UNIVERSITY OF Southern California campus is a short car ride from the courthouse where its most famous alumnus, O.J. Simpson, was acquitted of killing his ex-wife and her friend. The 15-month-long trial drew a military-sized media contingent to...
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Comic Retirements: A Fluke or a Trend?
WHAT WILL YOU be doing on Dec. 31? What were you doing on jan. 1 and March 26? If you're a funnies fan, the answer is: watching a comic die. "Calvin and Hobbes" is exiting nearly 2,400 newspapers at the end of this month. "The Far Side" left almost...
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Fine Line: Sports Trademarks
When DALLAS Cowboys owner Jerry Jones tried to cut side deals with Nike and Pepsi for merchandising rights, he was promptly met with a lawsuit from the National Football League. While most people focused on Jones' attempts to skirt the league's salary...
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IBM Vanquished in Fight for 'Big Blue' Name
MEET BIG BLUE -- the REAL Big Blue, that is. Not IBM, the $64 billion-a-year, world-leading computer company. The real Big Blue, according to the U.S. government, is Big Blue Products Inc., Jeff Alnwick's $5 million-a-year computer parts company in...
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Politician Wishes Examiner Would Disappear; Ex-California Assembly Speaker Willie Brown, Now a Candidate for Mayor, Is Not Pleased with the Scrutiny He Has Been Getting in the Hearst-Owned San Francisco Daily
FORMER CALIFORNIA Assembly Speaker Willie Brown, who is running for mayor of San Francisco, may or may not like to see one of the city's two dailies disappear, depending on what gay he was quoted. At the San Francisco Examiner, the newspaper in question,...
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Reflecting Community Character: Nameplates, Mottos Anchor Newspapers to the Places They Cover
LIKE THE FARMER who tills the soil and sows the seeds, the newspaper publisher cultivates a sense of community and plants ideas. The crop is news, and, hopefully, the newspaper grows to connect with readers In the rural landscape of Kenosha, Wis.,...
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Student Paper and Local Daily Square off in Ames, Iowa; Iowa State Daily and Ames Daily Tribune Both Publishing Free Weekly Papers That Target the University's Faculty and Staff
FOR DECADES IN Ames, Iowa, the local paper, the Daily Tribune, and Iowa State University's student newspaper, the Iowa State Daily, lived in peaceful coexistence. Now, however, things are definitely heating up. Both the local paper and the student...
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Sturm to Replace Black as NAA Chairman and CEO
JOHN F. STURM suggested his family name its new puppy Uzal. Not surprisingly, he was overruled by his two kids, who chose Jasper, after their father's Indiana hometown, but Sturm's suggestion did not come out of left field. The same day jasper came...
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The Forgotten Peril; Trademark Infringement Is One More Risk to Consider When It's Time to Name a Newspaper or Buy Insurance
WHEN NEWSPAPER publishers hear such terms as "lawsuit" and "media liability" perils such as libel, invasion of privacy and plagiarism are likely to come to mind. But newspapers have another exposure--trademark infringement--and it shouldn't be overlooked....
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The Truth Behind the Truth in Reporting Proposal
Senator Robert Byrd's (D-W.VA.) proposal to compel certain members of the Washington press corp to disclose their outside sources of income has created a stir, focusing public attention on the outside activities of Sam Donaldson, Nina Totenberg and other...
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Trademarks in the Trenches; How Newspapers Use and Abuse Them, and Why
CORPORATIONS AND other holders of trademarks get nervous when newspapers use their brand names incorrectly. The list of lost marks, such as aspirin and escalator, is exceeded in length only by the number of Maalox brand antacids or Grecian Formula brand...
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Trendsetting British Tabloid Closes
THE CLOSURE OF Rupert Murdoch's British national daily tabloid newspaper, Today, has left a political vacuum that has analysts intrigued. Today was the only national newspaper supporting the opposition Labor Party, which is expected to form the government...
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Writer Settles Lawsuit with Utility Company
AN ENVIRONMENTAL WRITER who sued Pacific Gas and Electric Co. for $100 million, charging it blacklisted her at magazines because of her anti-nuclear views, has settled with the giant utility firm, it was reported. Under the agreement, neither the journalist,...
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